How do you advertise Friends to the YouTube generation? By creating responsive pre-roll YouTube ads which matches users’ search terms with scenes from the 90s sitcom.
The final episode of Friends aired on May 6, 2004, almost one year before YouTube had even launched (February 14, 2005). The Friendly Preroll campaign from Ogilvy Paris, tags thousands of YouTube top searched videos in the campaign.
Friends is available on Stan in Australia, it’s not available on Netflix Australia.
Project: The Friendly Preroll Campaign
Agency: Ogilvy Paris
Directeur Général: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Creative Team: David Martinangelus (ACD), Erika Reyes & Mateo Fernandez (AD)
Business Director: Anne-Sophie Carbo
Account Supervisor: Nadia Lasfar
Head of Strategic Planning: Alexandra Mimoun
Strategic Planner: Amélie Delacour
Head of Integrated Production: Antoine Bagot
Production Company: Fighting Fish
Media agency: Google