March One Helps The Starlight Children’s Foundation Kick Sugar Habits

March One Helps The Starlight Children’s Foundation Kick Sugar Habits

The Starlight Children’s Foundation is set to make Christmas just a bit sweeter, with the launch of its new initiative, Sugar Free Me.

The campaign urges Australians to kick their sugar habits and retrain their taste buds across November, all in the name of helping sick kids.

The campaign concept was developed by branding agency March One and challenges Australians to go without added sugars during the month of November, before the Christmas party season begins, all while raising money to give a healthy dose of happiness to sick kids and their families.

March One creative director Ben Coverdale says the team was looking for an idea that aligned with the current well-being movement.

“We wanted to create a challenge event that had a positive tone and outcomes for all involved.

“The challenge is encouraging people to take part and enjoy the health benefits of going sugar-free, while at the same time helping out seriously ill kids.”

Set to launch 1 November and run off the Raisely platform, Sugar Free Me is Starlight’s latest Peer-to-Peer fundraising event that aims to tap into different audiences, offering challengers a chance to band together with family, friends, work colleagues and local communities and get behind a great cause.

Starlight national partnership manager Matt Geraghty commented that the challenge’s greatest strength is the way it will reach a new audience, while providing opportunities for existing supporters and corporate partners to get involved.

“Across the month of November, over 43,000 children will be admitted to hospital.

“Campaigns that are able to reach new audiences and donors are essential in helping to keep the doors of our Starlight Express Rooms open for these sick children and their families across Australia during the toughest of times,” says Geraghty.

To find out more on how you can turn your sugar-free efforts into financial support for the Starlight Children’s Foundation, click here.




Please login with linkedin to comment

Christmas March One Starlight Foundation sugar

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]