Leos Melbourne Creates ‘FANDANGLES’ Brand for Peters Ice Cream

Leos Melbourne Creates ‘FANDANGLES’ Brand for Peters Ice Cream
SHARE
THIS



Australian ice cream company Peters has launched the FANDANGLES brand in the family stick ice cream segment after engaging Leo Burnett Melbourne to help create the new brand from scratch.

Leo Burnett worked with Peters from inception to develop the brand name, positioning and identity, marque, packaging design and communications.

Emma Jane Collins, Peters Ice Cream head of marketing, said: “The family segment was lacking fun and excitement and through research we knew that families were becoming bored with what was on offer. The name FANDANGLES says it all – it’s fantastical, inventive, whatever you want it to be. The collaborative approach with Leo Burnett gave us a brand and a product that delivers this fun and excitement.”

Jason Williams, Leo Burnett Melbourne executive creative director, said: “We are increasingly working with clients to build brands from inception, including naming and design through to communications. Working together on product innovation in this way ensures all elements work seamlessly for optimal results.”

FANDANGLES launched with four flavour variants – ‘caramel popcorn’, ‘fairy floss’, ‘choc shmallow’ and ‘toffee whoopee cookie’. The range is aimed at families and is available in supermarkets and convenience stores nationally.

The national campaign consists of a series of three 15 second animated TV spots. The spots, created with animators Mighty Nice, are supported by outdoor, digital and in-store executions.

Credits

Agency: Leo Burnett Melbourne
Executive Creative Director: Jason Williams
Head of Copy: Sarah McGregor
Senior Art Director: Robert McDowell
Senior Designer: Matt Portch
Senior Broadcast Producer: Cinnamon Darvall
Account Director: Lauralee Cuzner
Account Executive: Suzi Williamson
Client: Peters Ice Cream
Head of Marketing: Emma Jane Collins
Marketing Manager: Alicia Munday
Brand Manager: Chris Martin
Production Company: Mighty Nice
Director: Alex Grigg, Darren Price
Producer: Fi Patterson
Storyboards: Alex Grigg/Pete Yong
Technical Director: Vincent Sousa
3D: Tristan Lock, Wayne Osborne and Greg Petchkovsky and Akhil Mittal
3D Layout: Wayne Osborne
Designer: Jason Pamment
Modelling: Greg Petchkovsky, Wayne Osborne and Akhil Mittal
Rigging: Alex Toufaili and Ludovic Habas
Animation: Duncan MacLaren and Michael Singca/ Ben Hubbard
Lighting, Rendering and VFX: Greg Petchkovsky/ Serge Kovalenko/ Wayne Osborne
Compositor: Vincent Sousa/ Scott Geersen
Matte Painting: Chris Jones
Sound/ Composing: Nylon
Packaging production: The Key Branding
Photography: Heather Dinas, Miss Bossy Boots

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]