Global out-of-home advertising company JCDecaux has unveiled the digitisation of three of its most prized Spectacular locations in Sydney.
Located at iconic Sydney CBD sites spanning York Street, Eddy Avenue and Elizabeth Street, and epitomising JCDecaux’s focus on placing digital sites in quality pedestrian locations with its unique ‘quality over quantity’ philosophy, the new Digital Spectacular sites are set to become the new jewel in the crown of JCDecaux’s inner-city footprint.
Launch advertising partners for the new Sydney sites are Foxtel, Coca-Cola, Mondelez, Nike, Samsung and Spotify.
The new Digital Spectacular sites continue JCDecaux’s digital roll out, which began with the Sydney launch in May last year and now spans a network of sites in Sydney, Brisbane and Melbourne.
JCDecaux CEO Steve O’Connor said: “As our digital network expands significantly, we continue to deliver the brand eminence and superior campaign reach that JCDecaux is renowned for – now with the benefit of consecutive digital sites in Australia’s most desirable locations.
“The new structures are connected and data responsive, which means it’s a win-win for advertisers,“
Foxtel Lifestyle Group has developed a dynamic creative campaign for the new TV series Common Sense using the Digital Spectaculars. In the same ethos of the show, the Spectacular sites will come to life with real-time opinions and social reactions to breaking news.
Brigitte Slattery, head of marketing for Lifestyle at Foxtel, said: “JCDecaux’s new Sydney Spectaculars provided the perfect platform to launch Common Sense. It allowed us to represent the different opinions of Australians on a range of news topics as they break in an entertaining way.
“This platform plugs into the zeitgeist of the show with scale, impact and relevancy. It was just common sense.”
JCDecaux national sales director Olly Newton said: “It’s been fantastic to work with Foxtel, Mindshare and WPP for the launch of the Sydney Digital Spectaculars, as they have really embraced the challenge of developing dynamic creative that truly showcases what the Spectaculars can achieve.
“The opportunity for advertisers to develop campaigns that are ‘dynamic by default’ has never been greater, with our digital network because the sites lend themselves perfectly to such great creative, as the Foxtel campaign demonstrates.
“Market feedback on our digital assets continues to be exceptional. Our new Digital Spectaculars offering cements our market-leading position, building on the prime locations and inner-city dominance of our digital network with a powerful consecutive format.”