Digital media quantifying company Integral Ad Science has announced it has raised US $27 million in its latest round of funding led by helpful site Sapphire Ventures.
The venture also included Cross Creek Advisors as well as Integral’s existing investors August Capital, Pelion Venture Partners and Atlas Venture.
Additionally, Integral received a debt facility of $40 million from Silicon Valley Bank. This increased investment will aid in Integral’s ongoing mission of providing the digital advertising industry with innovative technology that delivers actionable intelligence for media buying and selling.
“It has been a tremendous year for Integral Ad Science, but our work is not finished,” said Scott Knoll, CEO of Integral Ad Science. “The expertise in marketing tech that Sapphire Ventures brings to the table makes this partnership especially exciting for us. This will undoubtedly help shape the future of Integral Ad Science and the impact we make on the industry as a whole.”
Integral has operated at a profitable level and high growth rate for the last three years, with expectations for strong performance in 2015 and beyond. Due to the worldwide demand for media quality measurement solutions including viewability, fraud and brand safety, Integral doubled staffing in 2014 and anticipates doubling again by the end of 2015. This growth includes new international markets such as the office openings in Paris and Tokyo earlier this month that increased Integral’s global presence to 11 offices.
“In today’s digital age, the problem isn’t only attribution of ad spend, but also the quality of each impression,” said Nino Marakovic, CEO and managing director of Sapphire Ventures, who will join the Integral Ad Science board. “Integral Ad Science is the clear global leader across all digital channels at tackling this problem, and is in a unique position to influence how ads are bought and sold. With a promising future, Integral is a strong addition to the Sapphire Ventures portfolio.”
“We are excited to partner with Integral Ad Science, a pioneer in its field,” said Adam Millsom, director of Silicon Valley Bank in New York. “Integral has demonstrated strong financials and exceptional growth, with a bright future ahead. Our primary objective is to help our clients move their bold ideas forward fast with the right financing, connections and global services.”