Global mobile programmatic advertising platform InMobi has announced the appointment of Stuart Bartram (pictured above) as its vice president of brand solutions and programmatic across the Asia Pacific, Middle East and Africa (APMEA).
Based in Sydney, Bartram brings a wealth of programmatic experience to InMobi, having worked on both sides of the fence.
Most recently, he managed MediaMath’s demand-side platform as its country manager for Australia and New Zealand. Prior to that, Bartram was the APAC managing director at Rubicon Project and worked with publishers through its supply-side platform.
In his new role, Bartram will oversee the growth of InMobi Exchange in the APMEA region, and will also be responsible for strengthening InMobi’s verification and fraud detection capabilities.
Jayesh Easwaramony, InMobi’s senior vice president and managing director for the APMEA region, said Bartram adds to the company’s in-depth roster of programmatic experts.
“We are thrilled to have him on board as we continue to raise the industry standard for mobile programmatic buying globally,” he said.
Bartram said that while programmatic in-app mobile buying is not new, there has been some hesitancy around it due to assumed lack of data accountability.
“InMobi has worked hard to provide an industry-leading programmatic marketplace with quality in-app ad inventory that can be independently verified, and we will be working even harder to enhance this offering,” he said.