Independent Agency Core Set For Take-off With Sydney Airport Win

Independent Agency Core Set For Take-off With Sydney Airport Win

Independent advertising agency Core has been awarded creative duties for Sydney Airport Parking following a four-way creative pitch.

Tim Addington
Posted by Tim Addington

The win for the rapidly growing agency comes after it picked up insurance company QBE and cosmetic brand Ella Baché at the end of last year, as well as being reappointed to the Victa business following a pitch.

Core has been tasked with promoting Sydney Airport’s parking business, which is a key part of the airport’s operations. There are some 17,000 car spaces at the airport in car parks at the T1 International and T2/T3 Domestic terminals, and at the Blu Emu Car Park which caters for Domestic customers.

The airport offers self-park and valet parking products, which include a range of increasingly popular online booking options that offer great value discounts on drive-up parking rates.

The agency won the account based on its strategic and creative thinking presented during the pitch and it will also develop a new sub brand for the airport’s parking offering following the successful introduction of the Blu Emu brand for the long stay Domestic car park in 2012. Work on this business starts immediately.

“We were impressed with the way Core approached the brief to promote our variety of parking products and their stand-out creative proposals. We are looking forward to working with the agency’s very talented team,” Sydney Airport general manager, parking and ground transport, Craig Norton, said.

Christian Finucane, creative partner at Core said: “It’s always satisfying when a client selects you based on your creative work and we’re looking forward to working closely with Sydney Airport to promote the wide variety of parking options available to suit every budget.”

On Core’s recent success, creative partner Jon Skinner added: “The agency is firing on all cylinders at the moment both in terms of new business and the work we have coming through. We’ve moved into bigger offices and are attracting great talent which is paying dividends.”

Picture: Core creative partners, Christian Finucane (left) and Jon Skinner