IAB Creates Three New Glossaries To Help Simplify Digital Advertising

IAB Creates Three New Glossaries To Help Simplify Digital Advertising
SHARE
THIS



IAB Australia has unveiled three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile Councils respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

Marketers can test their own knowledge in a specially designed quiz to accompany the launch of the glossaries and have the opportunity to win a free ticket to IAB’s inaugural Measure Up conference to be held in October.

Vijay Solanki, CEO of IAB Australia, said: “We need to ensure that disparate and confusing jargon is eliminated from the industry and drive understanding and awareness of the key metrics and standards across all aspects of digital marketing.

“Our efforts to help digital marketers in Australia are gaining momentum, and today’s glossary launches are just the latest in a series of recent initiatives.”

In the last month alone, the IAB Australia has launched the world’s first Daily Content Ratings with Nielsen, as well as an Advertising Awareness Glossary designed to foster better understanding of the metrics that gauge the impact of ad investments.

It also announced its inaugural full-day measurement conference, Measure Up, which will take place on Tuesday 10 October in Sydney.

Solanki said: “I joined IAB Australia a year ago with a clear vision of helping to simplify and inspire, and it is incredibly satisfying to see the hard work of the IAB team and its reinvigorated council members being realised.

“The four glossaries that have been launched in the last month have involved over 54 companies and 67 members across four IAB Councils, demonstrating the power of our collaborative network.”

The new glossaries can be downloaded here.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50+ Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50+ Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]