How To Be Safe On A Plane On The Beach: Air NZ’s Latest Safety Video

How To Be Safe On A Plane On The Beach: Air NZ’s Latest Safety Video
SHARE
THIS



With safety videos so damn good people actually search YouTube to watch them, you know Air New Zealand has really found its place in the air safety video arena.

And today you get to have a five minute break to pretend you’re doing work and watch the airline’s latest one, which is all about surfing, and being safe on a plane, obviously.

Air New Zealand has brought together some of the greatest wave riders such as our legendary Mick Fanning, Brazil’s Gabriel Medina and Americans Laird Hamilton, Alana Blanchard and Anastasia Ashley.

Shot over three surfy locations, Malibu in the States, Raglan and Piha in New Zealand and our very own Gold Coast, the video features all the usual instructions you’d expect, just from the comfort of a white sandy beach and deck chair.

Air New Zealand’s head of global brand development Jodi Williams said the safety video will help put the surfing destinations on the map for travellers.

“Previous safety videos have done a fantastic job in selling seats and driving tourism flows whether it be to New Zealand off the back of the two Hobbit inspired videos and Bear Grylls experiencing one of New Zealand’s Great Walks or the collaboration with Sports Illustrated that boosted tourism to the Cook Islands,” she said.

Aussie surfing superhero Fanning said Air New Zealand’s past creative genius videos, and the ability to share the breaks in his homeland, attracted him to work on the safety video.

“A few of my mates will probably wind me up for working with a Kiwi airline but through the Air New Zealand safety video I got the opportunity to share some of my favourite local surf spots with everyone,” he said.  “On its day the Gold Coast has some of the best surfing anywhere in the world. It’s been fantastic to be show off this iconic location.”

And just for fun for this chilly Thursday morning, here are some of Air New Zealand’s other safety videos.

October last year saw the airline create what it deemed ‘the most epic safety video ever made’, inspired by The Hobbit.

And near the beginning of 2014 Air New Zealand released a safety video in celebration of Sports Illustrated’s 50th anniversary. However some publications suggested the video was “highly sexualised” and “objectifying women”.

Tough as tits explorer Bear Grylls has also been featured in one of the airline’s safety video.

 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine