The Out-of-home (OOH) industry today reported a net media revenue of $59.2 million for the month of February, that is a year to date growth of 6.7 per cent. This represents an increase of 2.1 per cent from February last year, which posted a net media revenue of $58.0 million.*
“Out-of-home is delivering growth and we anticipate that this will continue as a result of the industry’s investment in digitisation, insights and innovation to drive results for advertisers,” said Charmaine Moldrich, CEO of the Outdoor Media Association.
Digital OOH net media revenue makes up 43.8 per cent of total net media revenue year to date, up from 33.7 per cent for the same period last year.
The OOH industry finished 2016 with a 15.8 per cent* increase, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015.
Category figures February 2017**:
|· Roadside Billboards (over and under 25 square metres)||$23.9 million|
|· Roadside Other (street furniture, bus/tram externals,
|· Transport (including airports, bus internals and train stations)||$9.8 million|
|· Retail, Lifestyle and Other^||$9.7 million|
* The previous year’s figures have been adjusted to reflect changes in OMA membership to allow for direct comparisons in revenue year-on-year.
^ Reported in this category are: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
** Figures may not add to total due to rounding.