GumGum Signs Multiple New Australian Publishers And Brands

GumGum Signs Multiple New Australian Publishers And Brands
SHARE
THIS



GumGum today announced that it has signed multiple Australian publishers and brands to its visual web advertising platform. It has also appointed a new senior sales manager and expanded its presence to Melbourne in order to meet growing demand from agencies and brands for in-image advertising opportunities.

GumGum launched in the Australian market in March 2016 with foundation partner Bauer Xcel Media and has rapidly added publishers to its network.  Its monthly unique reach in Australia is now over 7 million.

Recent publishers added include IDG Communications (PC World and Good Gear Guide), Evolve Media (Music Feeds, indie music website) and Tone Deaf; it is also in the advanced testing stage with five other significant publishing networks.

The company has also signed campaigns with Australia’s leading media agencies and their brands including Holden (Carat Melbourne), Commonwealth Bank (Ikon), Fiji Airways (Zenith Optimedia), Coty Fragrances (HM Communications), Diageo (MediaVest) Meat and Livestock Australia (Universal McCann) and Horticulture Australia (Ikon).

“Our first four months have been an incredibly intense and productive time for GumGum as we have introduced in-image advertising to the Australian market,” said Jon Stubley, VP ANZ GumGum.

“Australian brands have been quick to realise value of the engagement, high quality audience experience and return on investment that contextually placed in-image offers, along with the ability to easily and efficiently track performance.”

To support its growing customer base, GumGum has appointed Rob Reynolds senior sales manager, Melbourne. Reynolds was previously at Guvera where he was channel and brand partnerships manager. Prior to this he held several account management roles at Bauer Media and ROKT.

Caitlin Svahn, senior account manager will also be seconded to the Australian team from Los Angeles where she has been instrumental in developing GumGum’s go to market sales strategy for almost two years.

GumGum expects to more than double its current headcount by the end of 2016 as it continues to scale in Australia.

 

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]