GumGum today announced that it has signed multiple Australian publishers and brands to its visual web advertising platform. It has also appointed a new senior sales manager and expanded its presence to Melbourne in order to meet growing demand from agencies and brands for in-image advertising opportunities.
GumGum launched in the Australian market in March 2016 with foundation partner Bauer Xcel Media and has rapidly added publishers to its network. Its monthly unique reach in Australia is now over 7 million.
Recent publishers added include IDG Communications (PC World and Good Gear Guide), Evolve Media (Music Feeds, indie music website) and Tone Deaf; it is also in the advanced testing stage with five other significant publishing networks.
The company has also signed campaigns with Australia’s leading media agencies and their brands including Holden (Carat Melbourne), Commonwealth Bank (Ikon), Fiji Airways (Zenith Optimedia), Coty Fragrances (HM Communications), Diageo (MediaVest) Meat and Livestock Australia (Universal McCann) and Horticulture Australia (Ikon).
“Our first four months have been an incredibly intense and productive time for GumGum as we have introduced in-image advertising to the Australian market,” said Jon Stubley, VP ANZ GumGum.
“Australian brands have been quick to realise value of the engagement, high quality audience experience and return on investment that contextually placed in-image offers, along with the ability to easily and efficiently track performance.”
To support its growing customer base, GumGum has appointed Rob Reynolds senior sales manager, Melbourne. Reynolds was previously at Guvera where he was channel and brand partnerships manager. Prior to this he held several account management roles at Bauer Media and ROKT.
Caitlin Svahn, senior account manager will also be seconded to the Australian team from Los Angeles where she has been instrumental in developing GumGum’s go to market sales strategy for almost two years.
GumGum expects to more than double its current headcount by the end of 2016 as it continues to scale in Australia.