Gameloft Advertising Solutions has partnered with video inventory management platform SpotX to serve targeted video ads to gamers programmatically.
Using Gameloft Advertising Solutions’ deep first-party data, advertisers will be able to target campaigns at a granular level and access premium video inventory programmatically.
Gameloft was the most downloaded mobile game publisher on iOS and Android globally in 2015 and offers a large portfolio of games, which include successful franchises such as Asphalt, Order & Chaos, Modern Combat and Dragon Mania Legends.
With a monthly audience of over 173 million unique players and deep first party data of its consumers, Gameloft Advertising Solutions offers a unique level of visibility through a premium video inventory in line with the SpotX platform’s cutting-edge technology.
The partnership will enable advertisers to know exactly which ads are appearing within which game. Using SpotX’s ad server, Gameloft Advertising Solutions will be able to review creative before it is served to ensure only brand appropriate ads appear in its games, which span adult and child audiences.
“This partnership will allow us to simplify the purchasing process for our inventory and allow chosen buyers to take advantage of a premium advertising space in over 100 countries where Gameloft distributes its games,” Gameloft senior vice president publisher Gonzague De Vallois said.
SpotX Director of supply, APAC, Daniel Rowlands added, “Advertising in the gaming space has undergone an enormous transformation.
“Gaming has become a premium video ad space, thanks to high viewability and engagement rates. Gaming apps are in high demand from advertisers because of strong performance across brand building and cost-per-acquisition campaigns, driving CPMs up.
“Programmatic technology enables full transparency and control over brand safety, as well as the ability to target Gameloft’s diverse audiences at a granular level.”