Foxtel Says Thanks To AFL Coaches In New Campaign Via Gemba

Foxtel Says Thanks To AFL Coaches In New Campaign Via Gemba
SHARE
THIS



Foxtel has teamed up with the AFL Coaches Association (AFLCA) to launch #ThanksCoach, a new campaign that shines a spotlight on all the grassroots football coaches around Australia and pays homage to the vital role they play in making the game of AFL what it is today.

Foxtel worked closely with leading sports and entertainment consultancy Gemba to develop the integrated campaign that encourages local footy players to express their gratitude for all the tireless work that their coaches put in week in, week out.

The campaign includes TV, public relations, EDM and social media outreach, featuring high-profile coaches such as Alastair Clarkson (Hawthorn Hawks), John Longmire (Sydney Swans) and Chris Fagan (Brisbane Lions) to kick-start the conversation and drive community involvement across the country.

#ThanksCoach campaign (Foxtel)

Swans coach John Longmire.

Justin Robinson, director of marketing operations for media and sponsorship at Foxtel, said: “There are so many people to thank for making the game of Australian Rules football great –  the star players, the big-name coaches, the legends, the rookies, the mad-for-it fans – but one group is often forgotten in all the hype, a group who form the very bedrock of the game – the local footy coach.

“That was the basis for the #ThanksCoach campaign – we thought it was time to recognise, celebrate and reward the very important contribution this group of people make to the game.”

AFLCA chief executive Mark Brayshaw said: “When a senior AFL coach gets a player on their list, that player isn’t a ‘blank canvas’ – they come with a level of fitness, they know how to run and kick, they have skills, a work ethic and a love of the game.

“This is thanks to the coaches who came before them. Without the thousands of grassroots coaches out there, football players wouldn’t get guided, nurtured and developed into quality athletes and people.

“That’s why the AFL Coaches Association are delighted to throw their support behind Foxtel’s new #ThanksCoach campaign.”

As part of the campaign, Gemba has also developed a unique mentoring program, whereby Foxtel and the AFLCA are giving hundreds of community coaches around Australia the chance to win a spot in a #ThanksCoach Masterclass.

The exclusive program will see local and junior coaches learn from some of the best in the business. Each Masterclass will cover everything from skills and drills to mentorship, and is designed to educate and inspire local coaches to keep encouraging and developing the AFL stars of tomorrow.

Robinson said: “There are 60 spots available at each of the 10 Masterclasses being run, meaning 600 coaches will get the opportunity to raise their own game and learn from the likes of John Longmire, Brendon Bolton, Alastair Clarkson and Leon Cameron.

“It really is an exciting and unique opportunity for local coaches across the country to be inspired and further develop their skills.”

At the end of the #ThanksCoach Masterclass program, a select group of coaches will receive the ultimate reward – ‘The Coach Trip of a Lifetime’ – where Foxtel and the AFLCA will fly them to Melbourne for an unprecedented AFL Grand Final package and unique access to AFLCA members.

Members of the community can show their appreciation for a coach on social media by using #ThanksCoach or they can nominate them for the #ThanksCoach Masterclass by visiting www.foxtel.com.au/thankscoach.

CREDITS

Client: Foxtel

Director of marketing operations and media – Justin Robinson

General manager of sports partnerships – Leah O’Gorman

Head of sports marketing – Christopher Boyd

Partner: AFL Coaches Association

CEO – Mark Brayshaw

Agency: Gemba

Director and head of marketing – Andrew Condon

Executive creative director – Boyd Hicklin

Concept – Mal Chambers and Brent Liebenburg

Senior creative – David Smith

Art director – Parisa Rezaei-Abyaneh

Copywriters – David Smith and Boyd Hicklin

Graphic designer – Felix Jong

Head of client services – Clare Stewart-Hunter

Account manager – Rachel Milliken

Account executive – Amelia Faulkner

Agency producer – Jonno Durrant

Video production: The Woolshed Co.

Director – Richard Hughes

Executive producer – Dave Christison

Producer – Paddy Mithen

Director of photography – Ben Blennerhasset

Camera Department – Anthony Salpietro

Editor – Clinton Madden

To secure your seat at this year’s Ministry of Sports Marketing conference, click here. Early bird tickets are on sale now!

Please login with linkedin to comment

Latest News

Image lead story UnLtd’s ‘Big Clash’ Raises Over $120K, With Media Owners & Media Agencies Crowned Champions
  • Advertising
  • Media
  • Technology

UnLtd’s ‘Big Clash’ Raises Over $120K, With Media Owners & Media Agencies Crowned Champions

With over 50 companies taking part, the fourth annual Big Clash cricket tournament has been the biggest yet, raising $124,000. The event once again brought the industry together for a great afternoon of cricket, drinks, music, and charity activations. This year, the event was expanded to have Media Owners, Media Agencies, Techies and Creatives all […]

SCA’s Profit Drops 21% Due To “Years Of Heavy Lifting”
  • Media

SCA’s Profit Drops 21% Due To “Years Of Heavy Lifting”

Southern Cross Austereo (SCA) has experienced a negative first half of the 2018 financial year, posting a dramatic drop in overall profit and a slight drop in revenue. The group’s net profit after tax fell 21.2 per cent to $48.5 million in the six months to 31 December 2017 (compared to the previous corresponding period), […]

by B&T Magazine

B&T Magazine
Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman
  • Advertising
  • Campaigns

Lord Of The Fries Pays Homage To Kanye West & Kendrick Lamar In Clever Ads Via Milkman

Creative digital agency Milkman has helped Lord of the Fries (LOTF) pay homage to two of the fast food outlet’s favourite artists through a series of clever art poster adverts. Milkman re-created the latest album covers of Kanye West and Kendrick Lamar with a LOTR vibe to highlight the brand’s hip-hop roots and its favourite albums […]

Keep Left Wins PR Account For Greening Australia
  • Marketing

Keep Left Wins PR Account For Greening Australia

PR and content marketing agency Keep Left has been selected by proactive conservation organisation Greening Australia to raise public awareness of its flagship programs and national footprint. The relationship began in 2017 when Greening Australia engaged Keep Left in support of Reef Aid, a project launched with corporate partner Virgin Australia to improve water quality […]

Toyota Partners With Women’s Health To Support Next Generation Of Female Sporting Talent
  • Marketing
  • Media

Toyota Partners With Women’s Health To Support Next Generation Of Female Sporting Talent

Women’s Health has unveiled its latest Women in Sport (WinS) mentoring initiative, ‘Life After Sport’, together with principal partner Toyota. The initiative saw high-profile sporting identities and industry leaders, from business to media, share career wisdom and experiences with some of Australia’s elite female athletes, imparting advice on how to maximise their potential and set […]

Heineken Creates Facebook Chatbot To Show Off The Formula 1 Lifestyle
  • Campaigns
  • Marketing
  • Technology

Heineken Creates Facebook Chatbot To Show Off The Formula 1 Lifestyle

Beer brand Heineken has launched its very own chatbot on Facebook Messenger that invites consumers into the world of Formula 1. The chatbot provides quick-witted consumers with the chance to prove their chat is worthy of winning a VIP Heineken Saturday experience at the Formula 1 2018 Rolex Australian Grand Prix. Running across three stages, […]

New Online Directory To Help Companies Mitigate Data Breaches
  • Advertising
  • Marketing
  • Media

New Online Directory To Help Companies Mitigate Data Breaches

The Association of Market and Social Research Organisations (AMSRO) has launched an online directory for its Trust Mark in the wake of a significant amendment to the Privacy Act regarding data breaches. The directory helps to guide companies seeking market and social research to choose a research company that protects its reputation and minimises risk, and only […]

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.