Four Seasons Condoms have launched a new social video campaign today, celebrating diversity. The tongue-in-cheek campaign entitled ‘How big do you want it this Mardi Gras?’ showcases a number of people being asked a series of questions about the cockerel they are holding. The campaign was created by Emotive.
The key to this idea was to create a video that entertains and engages with the core audience whilst communicating the clear brand message in a humorous way, and staying true to the irreverent tone and personality of the Four Seasons Condoms brand.
The objective of this campaign was to promote awareness and consideration of the NAKED Condoms range and the range of sizes available. Communicating the diversity of sizes is an important message, as the right fit becomes important for safe sex.
The campaign launch aligns with Mardi Gras, celebrating a huge cultural moment in Australia.
Graham Porter, founder and managing director of Four Seasons Condoms, the Australian-owned condom company said: “We are very proud to show our continued support and celebration of diversity in Australia. The strategy of launching content around significant cultural moments has been a successful formula for the brand, and allows us to create important conversations and connections with our audience. The Emotive team have been key in our process of creating engaging social video content.”
Over the last 12 months, Emotive have created and amplified a number of social video campaigns for Four Seasons Condoms around significant cultural moments in Australia. Including #AreYouComing for last year’s Mardi Gras, Condoms for Africa, Marriage Equality, and this year’s Valentine’s Day piece.
The social video content piece ‘How big do you want it this Mardi Gras?’ will be amplified on the Four Seasons Condoms YouTube and Facebook pages.
Director – Leigh McSwan
Producer – Hayley Ritz-Pelling
Production Assistant – Aja Sandoval
Editor – Sean O’Reilly