KFC Hong Kong has taken “finger lickin’ good” to its inevitable extreme. The fast food chain and its agency Ogilvy & Mather have created a monster called edible nail polish that tastes like KFC’s fried chicken batters.
Ogilvy & Mather, spice company McCormick and KFC collaborated in the venture, which uses natural ingredients and is based on the “Original” and “Hot & Spicy” chicken flavours.
In a press release accompanying the launch, a KFC representative said: “In line with its spirit of innovation, KFC Hong Kong unveils their new ‘Finger Lickin’ Good Edible Nail Polish’ range, keeping the brand literally at their customers’ fingertips while savoring their delicious signature chicken.
“This limited edition edible nail polish was created as a tribute to the world famous “It’s Finger Lickin’ Good” slogan.
“KFC’s signature flavors – Original Recipe and Hot & Spicy – have been carefully formulated from natural ingredients into edible nail polish and packaged in a stylish glass bottle and minimal box with over gloss details to appeal to young consumers’ love of food and fashion. Simply apply and dry like regular nail polish and then lick – again and again and again to taste why the world’s favourite chicken is Finger Lickin’ Good.”
Agency: Ogilvy & Mather
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Vice President Asia-Pacific: Soames Hines
General Manager: Gladys Wong
Business Director: Penny Chow
Associate Account Directors: Janice Ho, Sincere Ng
Account Executive: Stella Fung
Senior Producer: Mikyung Kim
Producer: Jayden Wong
Managing Director – Social: Jason Fashade
Senior Strategist: Michael Wong
Community Manager: Pammy Li
PR Senior Associate Michel Wong
PR Senior Consultant: Corwin Wong
Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan
Production Company: Mutual Workshop
Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So
Composer: Lindsay Jehan
Music Company: Song Zu