Cummins&Partners Snares Leo’s Sarah McGregor For Leadership Role

Former Leo Burnett head of copy, Sarah McGregor has joined Cummins&Partners Melbourne as part of a organisational change in the agency’s creative offering.

With further announcements to be made soon, McGregor takes up a leadership role in the agency… now undoubtedly Australia’s leading independent.

Agency CEO Sean Cummins of the appointment:”Sarah joining us is particularly pleasing as she represents all the things we want to be as a creative offering. Those who are calculating the percentages of women in senior creative roles will be pleased, but for us she is a natural fit for an agency that has been built on industry-defying diversity.

“No appointments are made without the reason you hire anyone: great talent, great humanity and great reputation. Sarah is the epitome of all these qualities and brings also another interesting twist: I gave her her first job over a decade ago” Cummins added.

McGregor added: “I remember well my first day in advertising, fresh out of uni, at the first Cummins&Partners. Now after 15 years, I’ve come full circle and am even more excited to be here at the 2018 version – this feels like an agency with a genuine difference in its offering.

“There’s an energetic buzz, with a formidable ability to win new business and a catalogue of work that is some of the most iconic and enduring in Australia. Collaboration is part of the agency’s DNA, and in just a few short weeks I’ve seen the benefits of genuine integration between creative, media and digital.”

McGregor has been an industry leader through her stewardship at Award School; tutoring, judging, lecturing since 2010 and now leading the course in Victoria. She also participates in Shesays and MADC mentoring and speaks regularly at Copy School.

She joins after seven years at Leo Burnett and has worked at agencies in both London and Melbourne including Y&R, Grey London, Karmarama and of course, Cummins&Partners. She has created work for some of the world’s most famous brands including Honda, Peters, Bonds, Nintendo, Virgin, Emirates, Cadbury, Schweppes, General Mills, Yellow Pages, Nestle and most recently, globally recognised work for Marriage Equality. Her work has also been awarded both locally and internationally at Cannes, The Clios, Effies, New York Festivals, Spikes, Mobius, Adfest and Award, to name a few.

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