Cummins&Partners has been appointed by Simplot Australia as agency of record for the John West brand.
The win comes following a competitive pitch late last year, and means that Cummins&Partners will have responsibility for all communications for the iconic seafood brand effective immediately.
Managing director of C&P Melbourne Tom Ward said, “We’re delighted to welcome Simplot Australia to the family here at C&P, and to be working on a brand as famous and beloved as John West – we’re looking forward to doing great work together in 2016.”
Chief marketing and digital officer at Simplot Australia Fiona Allen added, “Throughout the pitch process, we were impressed by Cummins&Partners’ insight, energy and their progressive approach to solving our brand challenges.
“We’re looking forward to working with them to further cement John West’s position in the Australian market as ‘The Best’.”