Cross track digital advertising company XTD Ltd has announced the expansion of Australia’s Cross Track TV network and a partnership with APN Outdoor to take on the advertising rights for a new system being installed by XTD within the Brisbane metro rail network.
The new agreement sees Brisbane become the third Australian city to feature the fully-digital Cross Track Digital video and content systems which are sold by APN Outdoor under the XtrackTV brand. The network currently delivers 8.4 million gross contacts per week, according to MOVE statistics.
XTD offers the world’s first, designed for rail, cross-track digital video system and uses billboard-size LED television screens coupled to high definition sound to broadcast all forms of content to metro train commuters.
The company has a seven-year contract with Queensland Rail for the installation and operation of the system in four of Brisbane’s busiest metro rail stations. Passenger traffic on Queensland Rail City Services has now reached 55 million customers annually, fuelled by strong population growth on South East Queensland and an increasing trend toward using public transport. XTD began installing the Brisbane system in January this year and is targeting June 1st to be fully operational.
XTD CEO Steve Wildisen said Brisbane would be the final market in Australia for the Cross Track system, as the company has turned its sights on international expansion with a particular focus on the USA. In February the company announced David Gibbs, one of the world’s most experienced out-of-home media specialists, as its vice president of USA operations.
“Our partnership with APN Outdoor allows us to showcase Australia as our shop window for international expansion with the XTD system,” said Wildisen. “With digital out-of-home messaging and public transport becoming increasingly relevant to the commuting public worldwide, we have a unique platform in the marketing communications industry to connect with people in their daily work routines.”