Aussie online pet supplies company Pet Circle has announced it has appointed The Core Agency to manage its brand communications following a competitive pitch.
The Sydney-based independent agency will be responsible for managing brand development, design, digital, and integrated advertising for Pet Circle, with the first work set to be released in coming months.
Established in 2011, Pet Circle supplies pet food, medication, accessories, toys, and treats to more than 100,000 customers across the country through its online site.
Juvita Janto, marketing director at Pet Circle, said The Core Agency was awarded the business after demonstrating clear strategic thinking leading to strong creative ideas which were presented during the pitch.
“Pet Circle is getting ready for accelerated growth, and the work that The Core Agency presented us will play a huge role in helping us lead the trend in healthy food for pets,” she said.
Christian Finucane, co-founder and creative partner at The Core Agency, said: “Pet Circle is a fantastic business that’s in a great position to go to the next level.
“We are really pleased that our pitch idea was chosen to help them achieve their bold ambitions for the brand, and our trio of agency goldfish are doing backflips with excitement.”