The Core Agency Wins Pet Circle’s Creative Account

The Core Agency Wins Pet Circle’s Creative Account
SHARE
THIS



Aussie online pet supplies company Pet Circle has announced it has appointed The Core Agency to manage its brand communications following a competitive pitch.

The Sydney-based independent agency will be responsible for managing brand development, design, digital, and integrated advertising for Pet Circle, with the first work set to be released in coming months.

Established in 2011, Pet Circle supplies pet food, medication, accessories, toys, and treats to more than 100,000 customers across the country through its online site.

Juvita Janto, marketing director at Pet Circle, said The Core Agency was awarded the business after demonstrating clear strategic thinking leading to strong creative ideas which were presented during the pitch.

“Pet Circle is getting ready for accelerated growth, and the work that The Core Agency presented us will play a huge role in helping us lead the trend in healthy food for pets,” she said.

Christian Finucane, co-founder and creative partner at The Core Agency, said: “Pet Circle is a fantastic business that’s in a great position to go to the next level.

“We are really pleased that our pitch idea was chosen to help them achieve their bold ambitions for the brand, and our trio of agency goldfish are doing backflips with excitement.”

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine