CGI Babies Are Back With Evian’s Latest Ad

CGI Babies Are Back With Evian’s Latest Ad

The Evian CGI Babies are back in a fun new surfing spot from the “Live Young” campaign. The ‘Baby Bay’ TVC, set to a cover of the Beach Boys hit Kokomo, shows a surfer who bumps his head and ends up surrounded by baby surfers who serve up Evian at a beach bar shack.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

“Through the Baby Bay campaign we wish to encourage consumers to embrace evian’s Live Young philosophy,” said Antoine Portmann, general manager, Danone Waters of America in a statement. “There is an active energy inside each one of us, and we need to ‘water’ it every day. This is what we call the evian effect — drinking pure water from the source keeps you living young in mind and spirit.”

The campaign also includes a VR mobile app for iOS or Android which allows users to put themselves in a baby wetsuit and throw themselves into a wave.

Evian’s past baby ads include ‘Baby & Me’ which went viral with 123 million YouTube views back in 2013:

Its ‘Roller Babies’ ad in 2009 was also a huge hit with 82 million views:

CREDITS
Client: Evian
Client Management: Véronique Penchienati, Céline Barral, Dorothée Sénard
Media Responsible: Benoit Radenne
Agency: BETC
Agency Management: Marielle Durandet, Gaelle Gicqueau, Charlotte Bals, Fanny Buisseret
Creative Directors: Rémi Babinet
Art Director: Agnès Cavard
AD Assistant: Félix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Alexandra Chini, Elise Herfort
Media Strategy Director: Martine Picard (BETC)
TV Producer: Fabrice Brovelli
Assistant TV Producer: Marine Monbeig
Production Compagny: WANDA Paris
Director: James Rouse
Visual Effects: Mikros Images
Music: BETC POP
Music Director: Christophe Caurret
Sound Production: Green United Music
Song & Artists: Kokomo, Lilly Wood and The Prick
First Broadcast: 20th april 2016
Media Agency: GroupM
Media Plan: Digital, TV, Cinema
(France, Belgium, Switzerland, United Kingdom, Russia, USA, Canada, Israel, Hong-Kong, Singapore, China, Émirates, New Caledonia):
Available Formats: 90”, 60”, 30”