CarsGuide Turns To Red Engine SCC To Drive Home The Laughs In New Tradie Campaign

CarsGuide Turns To Red Engine SCC To Drive Home The Laughs In New Tradie Campaign

Delivering on its ability to create original cut-through content, creative content agency Red Engine SCC is pleased to introduce ‘Tradie Ute Confessions’, a new online campaign created for Australia’s largest automotive media brand, CarsGuide.

Larissa Meikle
Posted by Larissa Meikle

Proving that sometimes it takes a small space for a big man to open up, the social content series celebrates the role of the Ute in everyday working life by turning the trusty people mover into a mobile confessional for tradies.

Fronted by Aussie comedian Luke Heggie, the videos give tradies a vehicle to discuss the comical goings on of the trade. Underpinned by their signature wit and flair, the series introduces audiences to a host of tradesmen who open up on some of their not so enviable on-the-job experiences.

Red Engine SCC CEO Julian Townley said, “With brands having to work harder to steal attention of audiences across multiple platforms, our latest work for CarsGuide aims to cut through the noise with some good old fashion tradie humour.”

Check out the ‘Tradie Ute Confessions’ series:

The Ladder:

Dreadlock Disaster:

Ear of Corn:

Campaign Credits:
Client: CarsGuide
Agency: Red Engine SCC
Senior Account Director: Yash Murphy
Creative: Damien Cassar and Luke Heggie
Senior Account Director: Yash Murphy
Production Company: Engine Room Productions
Host: Luke Heggie
Director: Damien Cassar
Producer: Cate Hartmann
Managing Director: Adrian Hyde
Executive Producer: Lisa Frawley
Editor: Craig Bailey
Music and Sound: Red Note Visionary Sounds