Campaign: Sportsbet Makes Punting Faster-er, Easier-er, Better-er

A punter, with a race card in his hand, watching the Santa Anita Handicap held in Arcadia, California in March 1941 . (Photo by FPG/Getty Images)
SHARE
THIS



Ralphsmith Communications is behind new work for Sportsbet that will run across TV, radio and online.

Clingy girlfriends. 1% battery left on your mobile.For punters trying to get a bet on, it doesn’t get much worse – but the nightmare is over. Online bookmaker sportsbet.com.au, through its mobile betting app, has made placing a wager on your mobile phone Faster-er, Easier-er and Better-er than ever before.

http://youtu.be/T9vD0gBxShk

Sportsbet’s latest campaign ‘Faster-er. Easier-er. Better-er’ hit the nation’s airwaves today with the ads illustrating how punters can overcome some of life’s annoying realities to easily and quickly get a bet on via the new Sportsbet mobile app.

Engaging the services of Ralphsmith Communications, the campaign will run across TV, radio and online platforms for a period of nine weeks.

Sportsbet’s General Manager of Marketing Luke Waldren said: “More than 70% of our customers use our mobile app to place a bet and that trend is picking up speed, not slowing. We’ve all been out for a romantic dinner where you’re supposed to stay interested and don’t have the time to get a bet on that night’s footy game. With the speed and ease of the new app we’ve come to every man’s rescue.”

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?