BMW Group Australia Reappoints Ogilvy

BMW Group Australia Reappoints Ogilvy

BMW Group Australia has reappointed incumbent creative agency Ogilvy to its marketing and advertising account.

BMW Group Australia has a long standing relationship with Ogilvy, with the agency originally appointed to the business more than 20 years ago.

The decision follows a closed four-way pitch which began in September for both the BMW and MINI brands. The scope of work includes ATL, BTL, Digital and POS for both the BMW and MINI brands and their dealer network.

According to Stuart Jaffray, general manager of marketing at BMW, all four proposals were impressive. “We respect and appreciate the efforts that were put in by the four pitching agencies, and it was a tough decision for us to make. Ultimately we have chosen the agency that provided the most comprehensive and innovative response to our briefs.

“We want to be challenged by our agency and, with the benefit of their recent acquisition of Bullseye, Ogilvy were able to present thinking that genuinely challenged us – thinking that we believe will push the BMW brand forwards in the Australian market.

“2015 will be a very exciting year for BMW with a number of new ultimate driving machines entering the market. We look forward to taking these to market with Ogilvy,” said Jaffray.

Kai Bruesewitz, general manager for MINI Australia agreed. “It was a difficult decision process because of the excellent quality of the responses. In the end, Ogilvy’s strategic approach to bring MINI to the next level and position it in the market as the unrivalled choice when it comes to Premium small cars has convinced us unanimously.

“We can’t wait for the comprehensive launch campaign in early 2015 for the first-ever MINI 5-door Hatch which will manifest the first highlight of this renewed successful collaboration and partnership,” said Bruesewitz.




Please login with linkedin to comment

Rupert Murdoch Sunbeam

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]