Recognising that P&O brings together myriad destinations, experiences and services that no other single destination can offer, Bashful re-imagined the world of P&O as an actual place.
After boarding at Sydney’s Overseas Passenger Terminal, guests enter a place that will sail them across the seas, a place full of fun and adventure. A place that is Like No Place on Earth.
Simon Cheng, vice president – sales, marketing and PR for P&O Cruises said, “We are incredibly excited by the latest Like No Place on Earth campaign. We believe it is going to further cement our role not only as the leaders in cruise but as one of the leaders in Australian tourism.
“The campaign celebrates our unique experience and brand in a way that we believe will introduce a whole new audience to P&O Cruises.”
Simon Bookallil, CEO Bashful said, “P&O is one of Australia’s great brands and a clear leader in the cruise category. We feel very privileged to showcase the world of P&O and inspire a new generation of Australians to become ‘cruiselings’.”
Tim Chenery, creative director Bashful added, “’Like No Place on Earth,’ is one of my favourite advertising lines. It’s so evocative and it’s so ownable for P&O. It really was the springboard for us to re-imagine the entire world of P&O Cruises as an actual place.”
The campaign will run from December to February, key months for the P&O sales calendar.