The Australian Rugby Foundation Launches “Rugby Made” By 303 MullenLowe

The Australian Rugby Foundation Launches “Rugby Made” By 303 MullenLowe
SHARE
THIS



303 MullenLowe has unveiled a campaign for The Australian Rugby Foundation, which shows how rugby has changed the lives of many people.

From helping kids to focus on staying in school, to encouraging professional athletes to conquer their fears, the campaign demonstrates the positive role that Rugby Union has in the Australian community.

The Australian Rugby Foundation is a not-for-profit organisation and the official foundation supporting Rugby in Australia from the grassroots to the gold jersey.

To raise awareness and drive donations, the Australian Rugby Foundation asked 303 MullenLowe to develop a TVC that highlights the courage, commitment, teamwork and support that rugby exemplifies as a game. Helping players both inside and outside the sport – rugby can change the course of lives for the better.

“Rugby is a game that has a uniquely wide range of participants: male and female, young and old, from all walks of life. We wanted to show how rugby has had a positive effect on changing the lives of all kinds of people outside of the game itself,” says Nick Cleaver, CEO of 303 MullenLowe.

The TVC ends with the words, ‘Support the game that changes lives’, encouraging donations here. The campaign is airing nationally.

CREDITS:

Client: Australian Rugby Foundation

Chair, Australian Rugby Foundation: John Wilson

Executive Director, Australian Rugby Foundation: Dave Stewart

Head of Community Engagement, Australian Rugby Union: Adam Thomas

Agency: 303 MullenLowe Sydney

ECD: Richard Morgan

CD: Phil Watson

Art Director: David Johns

Business Director: James Lammert

Agency Producer: Sean Ascroft & Louise Reimnitz

Production:

Director: Matt Eastwood

Editor: David Johns (303 MullenLowe)

Sound Engineer: Sound Reservoir

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]