APN Outdoor’s XTrackTV Says It’s Increased Visits To Health Site By 26%

APN Outdoor’s XTrackTV Says It’s Increased Visits To Health Site By 26%
SHARE
THIS



Outdoor media provider, APN Outdoor, has announced its current content partner, health and wellness digital channel, Healthy ME, has seen an increase in organic search and direct website traffic as a result of exposure on the company’s XtrackTV format.

Healthy ME came on board as an original content partner for XtrackTV when it launched in 2014. Lisa Hudson, director of channels, Brand New Media said they jumped at the opportunity to screen their video content on XtrackTV with a call to action to their hub.

“Healthy ME is a young brand with huge growth potential. Through our content partnership with APN Outdoor, we immediately saw outstanding growth of 26 per cent in both organic search and direct traffic to the site. XtrackTV even led to us working with new talent, fitness experts who saw our videos and asked if they could join our team,” Hudson said.

In Sydney and Melbourne alone, XtrackTV enables more than 8.4 million gross contacts per week.

Mark Fairhurst, general manager – sales, APN Outdoor commented, “In the relatively short time that XtrackTV has been in market it has established itself as a premium channel that delivers an audience that is unique by its demographic and socioeconomic profile. With high platform dwell times of up to 12 minutes, rail commuters are attentive and open to entertainment, which translates to engagement. Our partnership with Healthy ME proves that XtrackTV delivers results and influences consumer behaviour.”

XtrackTV is APN Outdoor’s digital rail broadcast network, which is comprised of 74 LED digital screens, featuring full motion video and audio.  All XtrackTV screens are strategically located on rail platforms in key CBD stations in Sydney, Melbourne and most recently in Brisbane. XtrackTV provides advertisers with the ability to extend their TV campaigns by playing TVC formats directly on the rail platform. It is also packaged and networked for ease of purchase and seamless coverage.

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]