Ali Shabaz Elevated To Chief Creative Officer Of Grey Group Southeast Asia

Ali Shabaz Elevated To Chief Creative Officer Of Grey Group Southeast Asia
SHARE
THIS



Ali Shabaz, chief creative officer of Grey Group Singapore, has been promoted to chief creative officer of Grey Group Southeast Asia, with immediate effect.

Shabaz will be overseeing offices in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

A multi-award winning creative, Shabaz has won at local and international award shows including Cannes Lions International Festival of Creativity (Cannes Lions), Effies, AMEs, Design and Art Direction (D&AD), The One Show, CLIO Awards, Spikes Asia and The Global Awards.

Recently, the prestigious Lions Innovation award and the highly-coveted Product Design award for the Life Saving Dot work won at the Cannes Lions – a first for an agency in Singapore. This recognition along with the seven Lions placed Grey Group Singapore as the best performing agency in Singapore at the 2015 Cannes Lions.

His strategic creative direction across digital and traditional platforms, saw Grey Group Singapore recognised as the best performing agency, two years in a row at Spikes Asia 2014 and 2015, with big pop-culture ideas such as ‘The Visual Dictionary’ for British Council and ‘Help Find Me’ for the Missing Persons Advocacy Network(MPAN).

The agency was also named Agency of the Year and Digital Agency of the Year at the Gong Show 2015.

In addition to his accolades, he was honoured “Advertising Professional of the Year” by the Institute of Advertising Singapore (IAS) and has been voted numerous times as one of the “Most Influential Creative Directors” in Singapore by the IAS.

A highly-recognised and respected creative, Shabaz has judged at Cannes Lions, AdFest, Spikes Asia, The Singapore Advertising Hall of Fame and the Kancil Awards. He has also been invited as a guest speaker for Spikes Asia, 4As and D&AD.

“Ali’s creativity, leadership and talent has played a major role in ensuring that 2015 was the best year yet for Grey Group Singapore. The advertising landscape is ever-evolving and he has not only adapted impressively but has taken the Singapore team to much greater heights. With Ali leading creativity in Southeast Asia, we are looking to further bolster our creative culture in the region,” Grey Group Asia Pacific chairman & CEO Nirvik Singh said.

“It is truly an honour to be leading the creatives across Southeast Asia. I am excited about the new role and challenges, and look forward to providing creative solutions for our clients across the region.”

Latest News

Kerry Stokes Slams ABC’s Andrew Probyn After Explosive Turnbull Report
  • Media

Kerry Stokes Slams ABC’s Andrew Probyn After Explosive Turnbull Report

Seven West Media CEO Kerry Stokes has hit back at a report from the ABC which accused the media mogul of interfering with last month’s Lib spill. The ABC report from journalist Andrew Probyn aired during the 7 pm news on Tuesday night and claimed News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull […]

Nova’s smoothfm Welcomes Back Rod Stewart To Host New Show
  • Media

Nova’s smoothfm Welcomes Back Rod Stewart To Host New Show

Multi award-winning singer/songwriter Sir Rod Stewart will return to the smoothfm on-air hosting line-up from Saturday 22 September at 6pm. Rod Stewart’s Saturday Night Dinner Party is a special two-hour show every Saturday evening that sees the legendary singer share songs from his favourite artists, and is designed to provide the soundtrack to get listeners […]

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car
  • Campaigns

Renault Unveils 15-Minute ‘Autonomous Sensory Meridian Response’ To Promote New Electric Car

Have you ever driven an electric vehicle before? Lots of people don’t know how smooth and relaxing the experience actually is. It’s for this reason that Renault has turned to YouTube ‘brain massage’ trend, ASMR (autonomous sensory meridian response), in its latest campaign to give online audiences the variety of sensations of driving electric vehicle, […]

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris
  • Campaigns
  • Media

Peugeot Unveils Global ‘Unboring The Future’ Campaign Via BETC Paris

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers the freedom of choosing […]

Digital: Is it Time to Call a Spade A F@cking Shovel?
  • Opinion

Digital: Is it Time to Call a Spade A F@cking Shovel?

In his latest post, B&T’s favourite industry contrarian, Robert Strohfeldt, argues the word “digital” is clouding and confusing too many aspects of advertising and its outcomes… Just looked at another of the many “online” advertising/marketing papers I receive. There are so many, I can’t keep up. You would think traditional media is no longer relevant, […]

by B&T Magazine

B&T Magazine