B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • Nine
  • Pinterest
  • AFL
  • Married At First Sight
  • Partner content
  • Seven
  • Meta
  • WPP
  • B&T Exclusive
  • TikTok
  • Cairns Crocodiles Speaker Spotlight
  • Dentsu
  • Thinkerbell
  • NRL
  • Omnicom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Westpac Shows Optus How To Apologise
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Westpac Shows Optus How To Apologise
Marketing

Westpac Shows Optus How To Apologise

Tom Fogden
Published on: 5th December 2023 at 10:40 AM
Tom Fogden
Share
3 Min Read
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
SHARE

Westpac customers were rendered unable to access their bank accounts online for around eight hours yesterday and its crisis comms strategy should prove instructive for the likes of Optus.

The bank began posting regular updates on X (you may know it better as Twitter) around 9pm AEDT yesterday through to around 5.15am this morning. The bank acknowledged the failure in its service and profusely apologised to customers.

Many users reported logging into the app to find a bank balance of zero dollars. Others seemed to have had their cards erased.

“We’re aware that customers are currently experiencing issues accessing account information in online and mobile banking”, the company posted.

“Our teams are working to fix the issue. We apologise for any inconvenience and will continue to share updates here”.

We want to apologise to all our customers who were impacted by the issue overnight. We recognise this took too long to resolve and we thank customers for their patience. If there’s anything we can do to help from here, please feel free to send us a DM. (2/2) ^Ana

— Westpac Bank (@Westpac) December 4, 2023

Users trying to sign in on the bank’s website were met with the message “Westpac Online Banking is currently unavailable”.

At 5.17am, the bank posted that its services had been restored and were running as usual.

“We want to apologise to all our customers who were impacted by the issue overnight. We recognise this took too long to resolve and we thank customers for their patience”, it added.

Of course, Optus’ situation was made all the worse as its customers were unable to receive the updates that it was sending because the Optus network was down.

Still, a quick apology was not in the offing for Optus, which issued its first statement at 6.33am on the day of the breach, after its media hotline had received some 20 calls between 4-6am and its media team having been “empowered” to issue comms via prepared statements.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: Westpac
Share
Tom Fogden
By Tom Fogden
Follow:
Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

Latest News

Court Finds Coles Misled Customers Over ‘Down, Down’ Discounts
14/05/2026
Aussies Switch Off As SAP Research Exposes Critical ‘Relevance Gap’ In Marketing
14/05/2026
Initiative Strengthens Senior Leadership Team With Mikayla Ellis & Samantha Smith
14/05/2026
Ideally Acquires AI Startup Aether To Turn Research Into Ready-To-Share Decks
14/05/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?