EPL Rights All But Clinched For Nine As Paramount Scores Exhibition Matches
Moving streaming services might be a pain but we'll suffer any hardship…
PUMA Signs On As Official Partner Of The Premier League
PUMA just scored big with the Premier League deal—finally, a partnership where…
EPL, Wimbledon & Super Rugby Under One Roof: Optus Sport Considers Sale To Nine’s Stan
With the Premier League, Champions League & Wimbledon under one roof, B&T's…
Adidas & Manchester United Tap Barry Keoghan To Front Star-Studded Film Revealing New Kit
German sportswear giant taps Irishman to promote world's most famous sporting club.…
Premier League Match Disrupted By Weird Promo Stunt
Given the way Chelsea are playing this season, the distraction may have…
Live News Report Interrupted By Jubilant Arsenal Fan Celebrating In The Background
There's nothing like live sport for sheer exuberance and joy. That and…
English Premier League Gets “Consistently Electric” Rebrand, Via Nomad
The new EPL season kicks off. Meaning Pommie workmates now have something…
Drunk Man City Fans Taunt & Kiss TV Reporter Who Dutifully Ignores It All
Sure, Aussies in Bali are rarely anything to be proud of, but…
Gambling Sponsors Banned From English Premier League Shirt Fronts
Gambling shirt sponsors join beer, Vuvuzelas, flares and umbrellas in being banned…
Premier League & Budweiser Tap England & Crystal Palace Legend Ian Wright For New Content Series
Yes, B&T is promoting both UK sport and American beer here. But,…
English Premier League’s Incumbent Creative Partner Pulls Out Of Repitch
In what's arguably one of the easiest sells on the planet, the…
SEN Bags Australian Audio Broadcasting Rights For The English Premier League
The English Premier League has kicked off, meaning English colleagues will be…
Liverpool Set To Become First Major Football Club To Have Crypto As A Major Sponsor
English Premier League side Liverpool are currently in negotiations with a cryptocurrency…
Optus Sport Secures Premier League Rights Until 2028
Optus secures the EPL rights for a further six years. The Turkmenistan…
Adidas’ Cheeky Mockumentary Is A Glorious Ode To Arsenal & Sports Tragics Everywhere
Adidas shows how a sports ad should be done right here. And,…
Aussie Crypto Exchange Coinjar Announces Sponsorship Of EPL Newcomers
Admittedly, B&T's no expert on cryptocurrency. Suffice to say it does appear…
Chelsea FC Delves Into The Sports Nutrition Business With Launch Of Its Own ‘Blue Fuel’ Brand
Will Chelsea's sports drink be as effective for hangovers as Gatorade? We're…
Chinese State TV Pulls Arsenal Game After Player’s Tweet Is Highly Critical Of Beijing
Heading to China this weekend? Well, don't expect to see the Arsenal…
Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad
B&T's never sure why we run English Premier League stories. It's not…
Nike Enlists Man City & England Star For Latest Anti-Racism Campaign
If there was an international award for do-goodery in 2018, then the…
English Premier League Returns To SBS
Exhausted from having to pretend to be remotely interested in the World…
Amazon Bags Broadcast Rights To English Premier League
Fear the triumvirate of Amazon, Google & Apple are our new global…
Optus Subscriptions Soar On Back Of Its $63 Million EPL Rights Deal
Are you with Telstra and think EPL is some sort of bikini-waxing…
Optus Extends Rights Agreement With English Premier League
Those who recently locked themselves into an Optus contract for the EPL…
Premier League Player Accidentally Flashes Genitals To Millions Of TV Viewers
There was action on & off the pitch in Sunday's Huddersfield/Bournemouth match…
Why Apple News Is Shaking Up The Publishing Business
Apple News may appear a boon for publishers, but as this scribe…
