English Premier League side Liverpool are currently in negotiations with a cryptocurrency company who’s name will be featured on their jerseys as their major sponsor from next year onward.
According to a report by UK publication Athletic reporter David Ornstein, talks between the Merseyside club and its current sponsor Standard Chartered have not been going too well, with the contract between the two sides set to end at the end of 2023.
Which is the reason why Liverpool’s have been holding negotiations with other firms, as they want to be prepared for all outcomes.
🚨 EXCL: Liverpool may become 1st PL club to sign cryptocurrency firm as main shirt sponsor. #Crypto companies among those in talks to take over from 2023 if Standard Chartered don’t extend. #LFC want ~£70m over 2yrs, outcome likely in ~8wks @TheAthleticUK https://t.co/6h96OANb62
— David Ornstein (@David_Ornstein) April 25, 2022
Based on Ornstein’s report, the “reds” are seeking a contract worth over 124 million (70 million British pounds) with a duration of two years, which is what the crypto company, which has yet to be named, is willing to give them.
The outcome of the negotiations between the three sides (Liverpool, Standard Chartered and the unnamed cryptocurrency investor) is expected to become known within the next couple of months. If the Premier League side do decide to move forward with this innovative agreement, that will officially make them the first club to have a crypto company featured as a sponsor on their jerseys.
