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Reading: Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad
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B&T > Campaigns > Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad
Campaigns

Whoops! Adidas Accidentally Leaks Arsenal’s $109 Million Kit Launch Ad

Staff Writers
Published on: 1st July 2019 at 11:04 AM
Staff Writers
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Like pretty much anything to do with the English Premier League, the unveiling of a new team shirt – or kit as it’s better known in the UK – is big news indeed.

So, there was some red faces at Adidas over the weekend after the German sportswear giant accidentally leaked an ad for Arsenal’s 2019-2020 kit three days before it was supposed to.

Adidas is Arsenal’s new official sportswear supplier after it inked a £60 million ($A109 million) a season, five-year deal to replace incumbent Puma last October.

The deal is the third most lucrative in world football, behind Nike’s £140 million ($A254 million) kit sponsorship of Barcelona and Adidas’ £75 million ($A136 million) sponsorship of Manchester United.

The leaked ad – that Gunners fans apparently found mistakenly posted to Adidas’ Facebook page on Friday – celebrates Arsenal’s home or, more to the point, all things “North London” including the traditional barber’s shop and greasy spoon breakfast.

Check out the leaked spot below:

Leaked promotional video of Arsenal’s new home kit, manufactured by Adidas, for the 2019/20 season. [Adidas on YouTube] #afc https://t.co/2cYrSO2GTW

— afcstuff (@afcstuff) June 27, 2019

 

 

 

 

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TAGGED: Adidas, Arsenal, English Premier League, Sports Marketing
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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