Silver Lining Launches First Campaign, “Where You Bank Can Change The World!” With Bank Australia

Silver Lining Launches First Campaign, “Where You Bank Can Change The World!”  With Bank Australia

Bank Australia is launching a new integrated campaign aiming to highlight the role our money and our banks play in shaping the world we all live in.

The campaign asks people to consider the power they hold in who they choose to bank with and the subsequent consequences of that decision.

We can keep doing what we’ve been doing, or we can do something different and less destructive – what happens next is up to you.

Bank Australia is a certified B Corp that doesn’t invest in the fossil fuel industry, live animal exports, the arms industry, gambling or tobacco.

The campaign spots are voiced by Jack River, acclaimed songwriter and climate and social advocate.

This is Silver Lining’s first campaign for Bank Australia, which launched their for-purpose, not-for-profit agency in July 2022.

Nicole Hunter, Head of Marketing for Bank Australia, said: “Our goal is to inspire people to think about what their bank might be doing with their money might right now.

“And to empower them to change that, for good. If we all made one simple change to align our banking with our values, collectively we can change the world.”

The integrated campaign runs from April to June in cinema, digital, outdoor and in press.

Bank Australia announced last week their commitment to net-zero by 2035.

Credits:

Bank Australia

Nicole Hunter: Head of Marketing

Jack Thompson: Snr Marketing Consultant

Claire Waite: Snr Marketing Manager – Digital

Creative Agency: Silver Lining

Media Agency: Alchemy One

Editor: Adam White

Sound: Jason Murphy, GASinc

Voice Over Talent: Jack River




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