Nova’s Wippa and Western Sydney Tafe Launch The Wippabald Prize

Nova’s Wippa and Western Sydney Tafe Launch The Wippabald Prize
B&T Magazine
By B&T Magazine



TAFE Western Sydney Institute (WSI) has turned to Nova’s Michael ‘Wippa’ Wipfli who today launched “The Wippabald Prize” to promote the school.

The inaugural Wippabald Prize calls for entrants to produce an interpretive portrait of Wippa.

Director, strategic marketing and media relations for TAFE WSI, Craig McCallum, said: “The Wippabald Prize was intended as a bit of a tongue-in-cheek take on another famous art prize for our students using our ambassador, Wippa. We’re more than happy to extend it out to the general public as it helps emphasise that further education is not boring. TAFE WSI works hard to ensure VET is an enjoyable and relevant learning experience for our students and we constantly look for innovative, fun ways to achieve that.”

The winning entry will be featured on a wraparound ad for TAFE WSI on a Western Sydney Busways bus.

In addition to the partnership with Nova, the campaign is supported by an integrated social media and PR campaign, Facebook advertising.

Wippa said: “I had a lot of fun recreating some famous people and poses; Rodin’s The Thinker, Mr. President (Abraham Lincoln) and my own take on Master and Commander – no offence, Russell; and I look forward to seeing the entries. Mum always said I had a face for radio so, hopefully, this will prove her wrong.”

In addition to cash and other prizes, winning entries will be displayed in an exhibition at the Joan Sutherland Performing Arts Centre in Penrith in September 2014.

One of the judges of the competition is acclaimed artist Leo Robba, a finalist in the 2014 Sir John Sulman Prize and a teacher at TAFE WSI’s. He will be joined on the judging panel by Fitzy, Lee- Anne Hall, Director of the Penrith Regional Gallery & The Lewers Bequest.

The Wippabald Prize, while providing a direct focus on artistic ability, is just one of the innovative ways TAFE WSI approaches educational programs to maximise student engagement complemented with a strong focus on student outcomes such as pathways to a first job, a promotion or university.

Entries close at midnight on 7 September 2014 and the winners will be announced on 11 September 2014 on Nova 969 during the breakfast show with Fitzy & Wippa.




Please login with linkedin to comment

Kate Gibbs Ten

Latest News

Choose A Path Less Trodden This Cannes In Cairns
  • B&T Exclusive

Choose A Path Less Trodden This Cannes In Cairns

Don’t be basic. Think creatively and you shall reap the benefits of Cannes in Cairns. “We want brands!” “We want the CMOs!” We heard you and we acted. The content slate at this year’s Cannes in Cairns, presented by Pinterest, is packed to the rafters with some epic brands and top marketing talent. But that’s […]

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks
  • B&T Exclusive

Cannes In Cairns MC Keeva Stratton Shares Her Top Session Picks

Self-professed nerd and one of four top Cannes in Cairns, presented by Pinterest MCs, Keeva Stratton has a front-row seat to some fascinating minds and fierce debates. But who should you put on your must-see, must-hear list? Here, B&T grabs five with the Quip agency founder, who will be helming the lecture in the Rainforest […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]