Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately.
Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service offering, delivering exceptional business results for new and existing clients across the Asia-Pacific region. Based in Sydney, Gold will report directly to Jamie Crick, managing director of the APAC region as well as to the executive vice presidents of Allied’s global Brand Experience team, Jonny and Paddy Davis.
“We’re thrilled to welcome Nikki to the team,” said Crick. “Her extensive background in experiential marketing and proven track record of success will be instrumental as we continue to expand our presence in the region and further enhance the agency’s capabilities in delivering exceptional brand experiences”.
Gold’s appointment underscores Allied’s commitment to driving growth and delivering unparalleled value to clients in the dynamic and evolving experiential landscape. Since expanding its operations into the APAC region, Allied has secured valued clients and executed key campaigns, including the world’s first-ever singing billboard for Prime Video’s Deadloch, a fan activation experience at Comic-Con Mumbai for Crunchyroll, and a South Park pop-up store in Tokyo for Paramount+ to celebrate the 25th anniversary of the series.
Nicola Gold is an accomplished business transformer, leader and creative thinker renowned for her ability to generate value and drive growth for clients and businesses on a local and international scale. Most recently, she served as director of creative operations for Pico International Dubai, where she redefined the creative offering and identified ways to improve the efficiency and cost of delivering world-class creative across multiple channels. Prior to that, Gold was the strategic business director for Pico Australia Pty Ltd and GM of Total Brand Activation Australia. There, she established and implemented new lines of business across digital and virtual as well as museum initiatives and multi-million-dollar projects. Previously, she held positions at George P. Johnson Experience Marketing (Sydney and Singapore), Jack Morton Worldwide and Onepartners.
