PrettyGood, a brand and media solutions business, has launched into the Australasian market, offering affordable, transparent and unbiased marketing solutions to the underserved and overwhelmed small and medium business (SME) community.
Founded by marketing industry expert Hamish Smith (lead image), PrettyGood aims to reset the media and branding landscape by providing honest results without corporate nonsense, with a portion of the proceeds going to good causes in the community.
Launched with a stable of foundation clients across technology, media and FMCG, PrettyGood’s first donation of $5,000 has been made to the Kindness Collective. This underscores PrettyGood’s focus on giving back to local causes.
“We believe there’s a better way of doing business in the media and marketing world. Technology has commoditized a significant part of the brand and media function, but the time and resource this frees up allows for creative problem solving. PrettyGood is here to unlock that opportunity, by showing SME’s how to get more for your money. With affordable, transparent, and effective brand and media solutions,” Smith said.
Smith is drawing on his own experience as CMO at out of home media company LUMO, where he faced the challenges every SME marketer has of making an impact on a budget. However, that role also allowed him to get an inside look at how the media ecosystem and an understanding of how SMEs could be using traditional media channels beyond the digital behemoths to make an impact with their target audiences.
“SMEs constitute 97%* of all businesses across both New Zealand and Australia, forming the backbone of our economies. Marketing managers in these businesses face the challenge of doing more for less and navigating what can be the complex and expensive world of marketing and media. Margins continue to be squeezed and technology is unseating a lot of traditional players, but also creating new and exciting opportunities for these businesses,” Smith said.
“PrettyGood understands the importance of supporting SMEs, which is why we’re dedicated to doing things differently and building brands for good at the same time”.
“We’re grateful to have worked with Hamish across our outdoor marketing strategy for three years, and we’re stoked with the support, and the results. Hamish’s desire and drive to be led by purpose means he’s got the best interest of our organisation and the people we serve at heart. It’s not often you find someone with both the skills in marketing and the will to make meaningful change, so we love working with Hamish and know Pretty Good will be a huge success,” said Sarah Page, CEO & founder of Kindness Collective says of its partnership with PrettyGood.
