Creative communications agency alt/shift/ has propelled its growth in the Brisbane market, winning Queensland’s largest builder and developer brand, Ausbuild.
Appointed in both a retained and project capacity, alt/shift/ will work closely with the Ausbuild team to increase brand awareness through a brand creative, communications and content strategy that will see amplification of new developments, local initiatives, events, and its involvement with the Dolphins as Official Community Partner.
“Strong brand campaigns and a steady drumbeat of PR and social content play a significant role in engaging the communities in which we operate by raising awareness for our offering and uplifting our brand presence in Queensland and interstate. We are excited by what we can achieve having the alt/shift/ team on board. They are a great team and natural partner for us,” said Ausbuild joint managing director, Matt Bell.
“We’re excited by the opportunity to celebrate and elevate the Ausbuild brand, and position it as the preferred choice for Queenslanders looking to build their dream home. We look forward to working in a truly integrated way across our strategy, creative, comms and social teams who will deliver creatively-led campaigns, always-on press office, and content that gets people talking. We couldn’t be more excited to welcome Ausbuild to our client portfolio,” National CEO at alt/shift/, Elly Hewitt said.
Extending alt/shift/’s reach in the construction sector, the appointment sitting out of the alt/shift/ Brisbane office with support from its Melbourne social, content, strategy and creative teams is a huge opportunity for growth in the agency.
