70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO

70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
B&T Magazine
Edited by B&T Magazine



Launching today is a new player in the retail energy category, ENGIE. Formally Simply Energy, ENGIE, via HERO will show it’s possible to have both affordable and sustainable options for customers via a major brand campaign.

Research shows that over 70 per cent of Australians believe environmental sustainability is the responsibility of government and corporates to manage. Furthermore, almost 70 per cent of people don’t have Green Power plans and aren’t considering it in the next 12 months. “It’s Possible” is hoping to change that number.

Award-winning independent agency HERO worked with ENGIE to produce a 360 brand campaign, introducing their new creative platform “It’s Possible” which goes live from today. Proving to consumers that renewable energy plans don’t have to be expensive, the campaign brings the epic to every day with affordable and sustainable energy and showcases ENGIE’s new affordable GreenPower plans.

As one of the largest independent power producers in the world, ENGIE has ambitions to be net zero by 2045. ENGIE operates in 31 countries and has owned Simply Energy in Australia since 2005. The move from Simply Energy to ENGIE is a response to Australians who want their energy provider to offer not just good value but also help to contribute to a sustainable future.

“We couldn’t be more excited to officially launch ENGIE to market as an energy retailer in Australia today, through our work with HERO,” said Penny Maher, general manager marketing and digital experience, at ENGIE Retail Australia.

“We know Australian consumers want good value; particularly now, but they also expect their energy retailer to contribute to a sustainable future in a responsible way. ENGIE’s new platform shows that it’s possible to have affordable and sustainable energy plans, to make the everyday more epic”.

“Powering your home with affordable and sustainable energy from ENGIE makes every energy moment a little more epic and magical… even if it is making your morning cuppa,” said Shane Geffen, executive creative director at HERO.

ENGIE’s nationwide campaign is spearheaded by TV, in addition to BVOD, OOH, radio, digital and social.




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