Canon is set to capture all the action of the 2024 Cliff Diving Championships. Meanwhile, Carsales has solidified its connection with storm-based teams.
Lead Image: Harry Grant (Melbourne Storm) and Liz Watson (Sunshine Coast Lightening).
Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world.
B&T unpacks all the latest news in sports sponsorship below!
Sunshine Coast Lightening x Carsales
Having had a long-standing relationship with the Melbourne Storm, Carsales has extended its connection with the sporting world, signing a new deal to secure the classifieds company’s logo in the prime front position of the Sunshine Coast Lightening’s netball bibs. Several fan activations, including during a tactical time-out at each home game, will also be rolled out across the season.
Both teams are part of the Storm Group family, so Storm captain Harry Grant and Lightning’s Australian Diamond representative Liz Watson were on board to announce the launch.
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“It’s a privilege to be partnering with Lightning, and we’re proud to support these incredible athletes as they inspire the next generation of female sporting talent,” said Rafael Constantinou, EGM marketing of carsales. “At carsales, we’re passionate about supporting sports in all its forms, and this partnership is a perfect fit. It’s a testament to our shared values of excellence, teamwork, and dedication to drive positive change”.
Canon Australian X Redbull 2024 Cliff Diving World Series
This week, Canon Australia announced its new partnership with Red Bull Australia 2024 Cliff Diving World Series, seeing the brand become the official camera partner for the final to be held in Sydney this year. Combining the world of action sports and the need for high-tech camera technology to capture adrenaline-fuelled moments, Canon and Redbull aim to work together to support the professional cliff-diving community and inspire content creators.
“Canon Australia is thrilled to be the Camera Partner for the 2024 Red Bull Cliff Diving World Series Final. This partnership is an official recognition of Canon’s journey with Red Bull Australia, who have used our gear to capture epic sporting moments, including Rhiannan Iffland’s Sydney Harbour helicopter dive in 2022,” said Natalie Le Coic, senior manager – marketing communications at Canon Oceania.
“The brand synergy is clear in terms of the alignment between the world of action sports and the need for cutting-edge camera technology to capture electrifying moments. Together, we aim to support our professional community and inspire the next generation of content creators”.
Adelaide Thunderbirds x Here For The Game
The latest in a long list of teams to partner with anti-gambling initiatives, Netball’s Adelaide Thunderbirds have signed on as the newest partner of the South Australian State Government’s Here For The Game campaign.
The Thunderbirds join Adelaide United FC, Adelaide Crows, Adelaide 36ers, and the Adelaide Giants to oppose sports betting sponsorships and highlight the risks it can pose to individuals and the community.
As part of the team’s season launch last week, a new iteration of the ‘Here For The Game’ campaign featuring Thunderbirds captain Hannah Petty alongside other Here For The Game ambassadors. The “Don’t Let Betting Spoil Sport” campaign juxtaposes players’ excitement and passion for their teams’ achievements with the common remorse gamblers can have over their negative betting outcomes.
“We are a club that has our fans at its heart, and we want them to know that all the best aspects of sport are our great game itself and being here with us in the moment, not what might be happening on a sports betting app,” said Adelaide Thunderbirds CEO, Bronwyn Klei.
Fitzroy Football Club x Young Henrys
Young Henrys Brewing and Fitzroy Football Club have joined forces to launch Fitzroy Draught, a collaborative beer now pouring in venues across Melbourne.
The clean and crisp lager is crafted for sinking a few cold ones with your mates before watching the mighty Roys on those chilly winter weekends.
Following on from their collaborative t-shirts that sold out in record time on first release last season, Young Henrys and Fitzroy Football Club were excited to bring Fitzroy Draught to the local pub and give the fans a taste of their epic partnership, now in its second year. Using the same artwork by illustrator Sindy Sinn, Fitzroy fans can cop an eyeful of the vibrant design splashed across the tap bank, now synonymous with both brands.
Each venue that pours the beer will receive an extra keg to sell and raise money for the club, carrying on the support for the Roys all season long. With a shared dedication to champion the people, supporters, local pubs and community sports, Young Henrys and Fitzroy Football Club are a partnership made to last. Holding a special place in the hearts of supporters, players, and the local community, fans can now cheer on their team both on the field and at the pub by simply knocking back a cold one.
Fitzroy Draught is available now at Stone Hotel, Fitzroy Town Hall Hotel, The Rose Hotel, The Railway, The Builders Arms and Near and Far Bar, with more to come.
