Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!

Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!

With Cannes in Cairns, presented by Pinterest, less than two months away it’s time to make sure you’ve got your ticket in the bag.

In case you’ve missed the impressive line-up of mega brands, top CMOs, agency leaders, inspirational creatives, professors, and all-round legends, see the speaker rap sheet here.

Check out the list of speakers, the agenda (with more to be revealed) and buy your tickets now!

In a nutshell, Cannes in Cairns brings together professionals, thought leaders and innovators from various creative fields, providing an unmatched opportunity to learn, boost creativity and, of course, expand your professional network.

With that being said, we know better than most that getting your boss (or even worse, finance) to sign off on travel and accommodation can be challenging — particularly at the moment. But, should you need to present a business case to attend the best show in all of adland, we’ve got you covered. We’ve lined up some very tasty partnerships with local hotels to offer you cut-price stays!

It goes without saying that networking with peers, potential clients, and partners can lead to new business prospects, collaborations, and valuable insights. Not to mention the benefits around inspiration and creativity by immersing yourself in a creative atmosphere that can spark fresh ideas, inspire innovation, and reinvigorate creativity.

In addition, exposure to diverse perspectives and experiences can lead to breakthroughs and novel approaches to problem-solving.

Among many reasons (listed below), it’s also proven that companies that demonstrate commitment to professional growth and development help not only retain staff, but help them by returning from events feeling motivated and inspired means they are ready to contribute fresh ideas and perspectives to our projects.

Send this template below, and if you get a yes after sending it, let us know and we’ll slip you a cheeky discount code to get 10 per cent off… (just don’t tell anyone!)


Dear [Insert Name],

I would like your approval to attend Cannes in Cairns 2024 at the Cairns Convention Centre.

Taking place from Tuesday 4 to Friday 7 June, the conference is four full days of keynote speakers, panels, lunch and learns, networking events and more. I’d need to arrive on Monday 3 June to be there for the first full day of keynotes on Tuesday, which then split out into two impressive streams — see the full agenda here.

The event offers a unique opportunity to foster innovation, collaboration and growth within the creative industries — ultimately contributing to our business growth and long-term sustainability. Participating in this conference will not only benefit me personally but will also contribute positively to our organisation in several ways.

Upon my return, I will share key takeaways, insights and suggestions from the show and how we could implement them in our business, or that of our clients.

Here are just a few sessions that I feel would be of benefit:

  1. It’s Not All About Change — Fernando Machado, Global Chief Marketing Officer, NotCo
  2. The Risk And Reward Of National And Local Pride In Advertising — Michelle Klein, Chief Customer and Marketing Officer, IAG
  3. A New Era of Brand Building – WTF Does This Mean? — Lou Barrett, Managing Director, National Sales, News Corp Australia; Eric Thomson, Global Marketing Director / CMO, Pernod Ricard Winemakers; Shawn Park, Head of Global Brand Group, Executive Vice President, CJ CheilJedang Headquarters; Zoë Phillips, Head of Brand, Montu
  4. Breaking Barriers: The Power of Inclusive Storytelling in Australian Media — Henry Smith, Founder, Inclusively Made; Michael Apte, Chief Marketing Officer, Guide Dogs NSW; Paul Nunnari, Paralympian and Ambassador, Inclusively Made; Tracey Corbin-Matchett OAM, Chief Executive Officer, Bus Stop Films.
  5. Add more as you see fit!

You can see the full speaker lineup here and please feel free to suggest any sessions you’d like me to attend.

Other benefits include:

Professional development: Attending Cannes in Cairns 2024 will provide me with valuable opportunities to enhance my professional skills and knowledge. The conference features a diverse range of keynote sessions and panel discussions led by industry experts. These sessions cover the latest trends, best practices and innovations in our field, which I can bring back and apply to our projects and processes.

Networking opportunities: Conferences like Cannes in Cairns bring together professionals from various organisations and backgrounds. This presents an ideal platform for networking and building connections with peers, potential partners, and industry influencers. These connections can lead to valuable collaborations, insights and business opportunities for our company.

Staying updated on industry trends: Our industry is constantly evolving, and our organisation must stay updated on the latest developments. By attending Cannes in Cairns, I will access information on emerging trends, technologies and market shifts. This knowledge will enable me to make informed decisions and keep our company competitive in the market.

Knowledge sharing: I am committed to sharing the knowledge and insights gained from Cannes in Cairns with our team. Upon my return, I will prepare a comprehensive report and presentation to disseminate the key takeaways and actionable recommendations to our colleagues. This will ensure that our entire department benefits from the conference experience.

Cost-effective investment: While I understand the budget considerations, the investment in my attendance at the Cannes in Cairns 2024 is cost-effective. The knowledge and connections gained at the conference can potentially result in increased efficiency, improved strategies, and revenue growth for our organisation in the long run.

I am willing to explore cost-effective options for attending the conference, such as securing early bird registration rates, sharing accommodations with colleagues and minimising travel expenses. I assure you that I will make every effort to keep expenses within the allocated budget.

I’ve broken down the approximate cost of my attendance at Cannes in Cairns 2024 below:

  • All-inclusive ticket: $1,999.
  • Travel costs: $XXX
  • Total: $XXX

I kindly request your support and approval to attend the Cannes in Cairns 2024 and assure you that I will represent our organisation professionally and responsibly. Your decision to allow me to participate in this conference will undoubtedly contribute to my growth as a professional and to the continued success of our company.

Thank you for considering my request. I am more than willing to discuss this further with you and provide any additional information or answer any questions you may have.

Thank you for your consideration of this request.


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Cannes in Cairns

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