Sydney independent experience agency The Misfits has snared a place in the NSW government’s advertising and digital communications services scheme.
The appointment will allow The Misfits (publisher of B&T) – which already works extensively with a number of councils and LGAs – to provide the NSW government with its expertise and experience in content creation, creative advertising, marketing communications services and film production.
The scheme is aimed at creating ease of use for NSW government departments and to source approved suppliers for a range of marketing communications services.
The Misfits was accepted into all nominated categories and are now a pre-qualified service provider to all government agencies. The categories include visual communications, production and marketing and campaign services.
The visual communications category encompasses branding and identity, concept development (non-advertising campaign), graphic design and illustration.
The production category includes animation, concept development, film editing, filmography, photo editing, photography, video editing and videography.
And, the marketing and campaign services category incorporates strategic behavioural change services, brand development and management, creative campaign development and implementation (advertising campaign), direct/email marketing and experiential marketing.
Chlöe Noel De Kerbrech (pictured above), managing director at The Misfits, said the agency has a heritage of producing innovative work for a number of government agencies, LGAs and councils, and is excited by the opportunity that the NSW government scheme presents.
“We can’t wait to get in there and start making a difference,” she said.
“With 35 creative, technology, content and production specialists in our business, The Misfits family is ready for the growth this win will bring.”
The win continues The Misfits’ solid path of growth over the last 12 months, having snared several other new clients as well as making a key senior hire.
The Misfits is a full-service, solutions-based agency creating brand stories and customer connections. It offers owned channels to market and creative, digital and event services. To find out more, check out the video below and then click here.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]