Helio Announces New Partnership With Seedooh

Digital media marketplace Helio, which provides an opportunity to connect businesses and media spaces quickly and easily, have announced a partnership with reporting system Seedooh to increase privacy and verification on the platform.

Founded last February by Laura and Peter Hall, Helio aims to provide fast and transparent connections to assist users in finding media placements that are appropriate for them in an open marketplace environment.

Regardless of whether the goal is a $200 local advert or a $10,000 billboard campaign, businesses can search through the Helio marketplace and find a suitable partnership without any additional costs.

With a goal of transparency in mind, Helio have now coupled with Seedooh to provide them with an automated third party program to verify their transactions without any additional steps from buyers or sellers involved.

“We’re impressed with the Helio platform and its ability to simplify and smooth the process of campaign implementation – from planning, through transaction, execution and reporting,” said Seedooh founder and CEO.

“It’s a huge step forward for advertisers who may have previously been put off by complexities, or who are just looking for significant efficiency gains.”

In an interview with B&T, Helio founder Laura Hall explained that they expected the relationship with Seedooh to continue to grow as the platform evolves to meet user needs and expectations.

“Having a partnership with a business like Seedooh means that it will give all of our sellers the opportunity if they’re not already connected with a platform like this to integrate with them as well, and also to give our buyers the option to selectively verify independently outside of the sellers.”

Having been in the industry for seventeen years, Hall believes that despite being the newest option available when it comes to digital media space, Helio has no need to feel intimidated by its competitors, especially since it fills an important hole in the market.

“We knew that there had to be a more efficient and faster way to enable brands and businesses of any size to be able to access the great opportunities that were available out there, so that’s essentially where the idea for Helio was born,” Hall said.

Having recently joined the Outdoor Media Association, Hall explained that the company now had “global aspirations”, and are beginning work on a subscription-based service for the future.

“We’ll be bringing our buyers a Helio Pro function where they’ll be able to subscribe, and allow them to campaign plan behind the scenes,” Hall added. “We’re really looking to evolve that buyer experience so that it’s not just a place that you can come and book ad hoc, it’s somewhere you can come to plan out your campaigns in a much bigger way.”

The pro function is expected to launch later this year.

Advertise with us

Please login with linkedin to comment

Helio Seedooh