‘Need To Be Honest’: Huffer Rejects AI Model Claims, Photographers Urge Transparency
B&T's running reportage of this AI model stoush continues. Though we've still…
Westpac Partners With The Pay Off Podcast As CEO Features In First Episode
Westpac CEO guests on this money podcast. Says he felt more comfortable…
Dogs Stop Chasing Tails In Ubank’s Animal-Led Campaign
Ubank rolls out animated animals for its new campaign. Animated people, however,…
Babies Held Up ‘Simba Style’ In Adora Fertility Partnership With Sydney Swans
Babies prove the star of the show at the SCG. And these…
Ex-Brand Strategist Keith Scriven Launches Marketing Agency Flâneur Perspective
As marketers race to adopt artificial intelligence, marketing strategist Keith Scriven has…
‘It Wasn’t Me’: Model Accuses Kiwi Fashion Brand Huffer Of Using AI To Mimic Him In Campaign
B&T does our best Blue Steel to take a look at some…
Carl’s Jr Asks Kiwis To Perform ‘Flavour U-Turn’ Via TBWA NZ + Eleven PR
It's important for everyone to not confuse the Flavour U-Turn with the…
Sitecore Acquires Scrunch In Potential $315M Deal
Sitecore acquires Scrunch in this mammoth deal. Sources say rival firm Fold…
Constant Contact Launches SMS Marketing Tool In Australia
Constant Contact might sound like a clingy ex, but it's actually an…
Equifax & The Trade Desk Join Forces To Give Advertisers ‘Sophisticated’ Audience Insights
Equifax Australia and The Trade Desk have partnered to enable advertisers to…
‘Exhausting But Fantastic’: Thinkerbell’s Kathryn Furnari On The Agency’s Double Win At Cairns Crocodiles
Exhausting and fantastic... we're sure many others in the industry can relate.
‘We’ve All Entered A Rat Race’: StackAdapt Panel Urges AdTech Industry To Collaborate, Not Compete
We're all in the rat race, according to this panel of pros.…
‘You Convince Yourself It Won’t Be You’: Foxtel’s Vicki Chen On The Women In Media Award Win She Never Saw Coming
Vicki Chen was the star of the show at last year's Women…
Majority Of Under 16s Still Using Banned Social Media, Parents Under ‘Overwhelming Pressure’
Despite surging e-bike sales, it seems the kids are still using social…
Binance Takes Over Auckland In QMS Programmatic DOOH First
Binance goes big on PDOOH here. Almost as big as that rather…
JOLT Promotes Tim Debenham To New National Sales Director Role
Debenham's paycheque to get a jolt in the arm following this promotion.
Aussies Watching World Cup At Work Could Be ‘Huge Win’ For Advertisers, Including Coca-Cola
Sadly, we're not predicting many huge wins for the Socceroos.
‘Missing Out’: Does The Nighttime Economy Provide An Untapped Opportunity For Brands?
Advertising to the nighttime economy could have significant benefits, it seems. If…
‘Controversial CEO’: OpenAI Enters The Top 20 Most Distrusted Brands
OpenAI falls foul of its "controversial CEO" in this Roy Morgan ranking.…
‘Second To None’: Akcelo’s Peter Collins Lauds The Details In Its Cairns Crocodiles Award-Winning Campaign
The devil's in the detail, they say. Or, in this instance, the…
2degrees Rebrands To ‘2deVries’ After Auckland FC A-League Win Via TBWA & Eleven PR
B&T breaks out our tame Kiwi reporter to file this piece.
Bastion & Social Protect Launch Brand Safety Platform For Marketers
Here comes a new brand safety platform. Can't account for kiss cams…
Claude Parent Anthropic Plans To Go Public
Anthropic set for an IPO. As B&T wonders how the price of…
Half Of Digital Ad Roles Looking For 6 Years Experience, Entry Level Vacancies Only 1%: IAB Australia
The nation's matcha purveyors tremble as entry-level jobs start to be squeezed.
‘Just Can’t Get That From AI’: Tourism NT & Going North Warn Marketers Of ‘Artificial Polish’ In Campaigns
Real people like to see real people in ads and films. Quelle…
New Publication The Fourth Wall Launches In Australia, Covering Theatre, Live Music & Performing Arts
It's great news for fans of wire-framed glasses and berets as The…
‘Strengthens Community’: VAST Billboards Support Kiwi Artists During NZ Music Month
Great work from VAST Billboards here.
What Can Creatives Learn From The Blair Witch Project?
There's plenty creatives can learn from the Blair Witch Project. Most notably…
Nine.com.au Relaunches Due To ‘Changing Needs’ Of Readers & Advertisers
If we know one thing at B&T, it's that the needs of…
‘We Worked All Night’: VML’s Shilpi Dey & Raj Thakkar Reveal Effort Behind Cairns Hatchlings Audio Win
Dey and Thakkar flew in from India for Cairns Hatchlings. And went…
‘Make Them Pause’: Sophie & Sophie From Saatchi & Saatchi Opine On The Need For Unbridled Creativity In OOH
Saatchi & Saatchi's Sophie & Sophie reflect on their win. And the…
‘Significant Opportunity’: Media33 Wins Media Accounts For STEDI & Runva
It's great news for the legion of Nissan Patrol drivers at Media33.
‘A Natural Fit’: Are Media Appoints Blazeaway Media To Run Sales In SA
Are Media heats up with Blazeaway deal.
YouTube & Netflix Receive Sharpest Rise In Marketing Investment Over The Past Year
It's good news if you're Netflix and Google. Less so if you're…
‘Makes Them Stop Scrolling’: Short Tutorials Aussie’s Biggest Purchase Trigger, Research Finds
According to the latest research from Oysterly Media, short tutorials and demos…
Nexxen Launches Smart TV Home Screen Ad Capability
Nexxen launches this new smart TV capability. Though B&T still refuses to…
Nine’s Taylor Orr & George Hulley On What Lead Them To Their Cairns Hatchlings Winning Idea
Nine's Orr & Hulley finished first in the Hatchlings. But the real…
‘People Finding Their People’: Kim Portrate Says B&T’s Women In Media Is Where The Industry Finds Community
The industry comes together at B&T's Women in Media Awards. And don't…
Yael Klass Joins HiBob As VP Of Brand To Push Human Focus & ‘Build Something Much Bigger’
HiBob says hi to Yael Klass for new VP of brand role.
‘How Aussies Love To End Their Day’: Woolworths & Netflix Partner For Return Of Big Night In Campaign
There's no better way to end a night than Woolies snacks &…
