Digital and connected experience agency Orchard has expanded its Hyundai partnership internationally, with Hyundai Canada appointing the Enero Group-owned agency following eight years of work with Hyundai Australia.
The Canadian appointment marks Orchard’s second international market with the automotive brand, extending a partnership that has centred on using computer-generated imagery (CGI) to build digital vehicle experiences and marketing assets.
Under the agreement, Orchard will roll out Hyundai Canada’s Virtual Carpark, creating 3D models of every Hyundai vehicle sold in Canada across all colours and configurations.
The models will be used to produce vehicle configurators for the Hyundai Canada website, as well as product page imagery, campaign photography and frames for television commercials.
The first Canadian configurators were scheduled to go live in June 2026, coinciding with the launch of a new Adobe Experience Manager (AEM) platform.
Hyundai Canada national manager of digital experience and customer communications Adam Mintz said the team recognised the potential of Orchard’s technology after seeing its work for Hyundai Australia.
“When we saw what Orchard had built for Hyundai Australia, it was clear they understood our brand and the potential of the technology,” Mintz said.
“Orchard’s track record within the Hyundai network, combined with their commitment to understanding the unique needs of the Canadian market, made them the ideal partner,” he added.
Orchard CEO Wai Kwok said the Canadian team had embraced CGI as more than a production tool, seeing it as a platform for developing content independently.
“They’ve embraced CGI not simply as a production tool, but as a strategic platform for generating high-quality content on their own terms,” Kwok said.
“The conversations we’re having about where this could go are genuinely exciting. We couldn’t be happier to be on this journey with them.”
The expansion gives Orchard an opportunity to extend its existing work with Hyundai into another international market, adapting the technology and digital experiences developed in Australia for Canadian customers.
