oOh!media has renewed its long-standing partnership with The GPT Group, securing a new multi-year exclusive Out of Home (OOH) agreement across 16 premium shopping centres nationwide.
The deal covers more than 700 large and small-format digital sites across centres in New South Wales, Victoria, Western Australia and Queensland, extending oOh!media’s presence across some of Australia’s busiest retail destinations.
The GPT portfolio includes Melbourne Central and Highpoint in Victoria, Pacific Fair in Queensland, Macquarie Centre in Sydney and Karrinyup Shopping Centre in Western Australia.
Collectively, the 16 centres generate $10.5 billion in retail sales across more than 3,800 retailers, with 205 million visitors annually, according to oOh!media.
oOh!media chief commercial operating officer Robbie Dery said the renewed agreement demonstrated the strength of the company’s retail offering and its ability to deliver results for advertisers.
“With the introduction of MOVE, we can now demonstrate the scale and impact of our retail network, which reaches 9.8 million Australians every week and connects with six in 10 shoppers,” Dery said.
He added that the partnership reinforced oOh!media’s position as a retail media partner, combining its national footprint with data-led measurement to improve outcomes for advertisers.
GPT general manager, business development – retail, Kate Stone, said oOh!media had been a trusted partner for more than 15 years.
“Their national reach, proven delivery and robust measurement framework through MOVE give us the confidence to evolve a retail media platform that creates real, lasting value for our retailers and the communities we serve,” Stone said.
The renewed agreement follows oOh!media’s rollout of 19 new and upgraded large-format digital assets across GPT’s portfolio in March 2025.
The rollout included a 48-metre curved LED screen installation at Melbourne Central, incorporating the shopping centre’s famous mechanical clock. The installation gives advertisers access to a location that attracts 51 million visitors annually, according to oOh!media.
