Online food and grocery delivery service provider Just Eat has launched a campaign in the UK to celebrate its new global brand platform titled ‘Just Stay Where You Are’ which depict several scenarios where the delivery just makes the situation better.
The videos portray several different scenarios in which people don’t want to leave, including a grandad swooning over his grandchild, friends trying to score their festival tickets and people making the most of the remaining hours of sunlight.
Developed in partnership with global creative agency VCCP, the new work is directed by Michael Spiccia through production company MJZ.
Alongside the core assets, VCCP’s content creation studio Girl&Bear produced an additional eleven social films shot by Pip & Lib, and six OOH executions photographed by Amanda Fordyce.
Commenting on the work, the global CMO of Just Eat Takeaway.com Ralph Rijks said: “We’ve built a well-known brand through ‘Did Somebody Say’, but the role we want Just Eat Takeaway.com to play has evolved. ‘Stay Just Where You Are’ retains our distinctive brand assets, while moving the brand into a more meaningful and emotional space – one rooted in the moments people value. It’s a simple idea, but one with huge creative potential. It gives us a fresh way to show up consistently across our markets, channels and partners while bringing the breadth of what we offer to life. That’s what makes it such an exciting platform for the next 20 years, which is how we briefed it.”
And Chris Birch and Jonathan Parker, chief creative officers at VCCP added: “Stay Just Where You Are is one of those lovely winged unicorns that drops out of the sky every now and again in a pitch process and you’re just happy to jump on its back. Charming, true, simple, massive and capable of the tiniest nuance. It’s got the chops to make you laugh, cry and hungry all at the same time and it’s been a bloody pleasure coaxing it together with Just Eat who’ve been equally dreamy.”
The UK campaign spans BVOD, CTV, Digital Audio (Radio) and Social with creative led by VCCP and media managed through WPP Media.
Credits
Campaign Title: Stay Just Where You Are
Client: Just Eat Takeaweay.com
Global Chief Marketing Officer: Ralph Rijks
Global Head of Brand & Campaigns: Stuart Eaton
Global Brand & Campaigns Lead: Georgie Maude
Global Head of Creative: Emily Avery
Global Lead Art Director: Emma Williams
Global Brand & Digital Lead: Amy Short
Global Brand & Digital Marketing Manager: Lucy Andrews
Global Brand & Digital Marketing Manager: Luke De Benedictis
Global Head of PR & Influencer Marketing: Sam Bristowe
UK – Head of Marketing & Communications – Emma Wood
Germany – Head of Brand & Campaigns – Phillipp Obenaus
Netherlands – Head of Brand & Campaigns – Valentine Snoeren
Agency: VCCP
Chief Creative Officers: Chris Birch & Jonathan Parker
Creative Directors: James Lucking-Pham & Oscar Gierup
Creative team: Josh Baggott & Sam Huckle
Chief Executive Officer: Andrew Peake
Managing Partner: Bridget Limbrey
Business Director: Lucy Roberts
Account Director: Natalina Robarts & Nathan Thomas
Senior Account Manager: Harriet Wilkinson
Account Coordinator: Ben Cotterill
Chief Strategy Officer: Michael Lee
Joint Head of Planning: Ross Cameron
Planner: Liberty Covill
Agency Production: Girl&Bear
Senior Integrated Creative Producer: Mish Dent
Senior TV Producer: David Vass
Head of Broadcast Affairs: Alexia Collins
Broadcast Affairs Manager: Martin Eels
TV Production Assistant: Oona Webster Jones
Agency: VCCP Social Club
Managing Director: Bridget Limbrey
Executive Creative Director: David Feldman
Creative Directors: Lucy Hancock and Rachael Kendrick
Creators: Masie Vickers and Charlotte Kelly
Head of Social Strategy: Tiffany Mondesir
Social Producer: Sally Pendleton
AV Production Company: MJZ
Director: Michael Spiccia
Producer: Emma Butterworth
Managing Director: Lindsay Turnham
Executive Producer: Dickie Jeffares
Head of Production: Lucy Jones
Production Manager: Dulcie Menzie
Director of Photography: David Foulkes
1st AD: Benji Edwards
Production Designer: Robin Brown
Costume Designer: Verity May Lane
Location Manager: Nico Cousin
Hair & MU: AJ Juttla
Cast Coordinator: Nessie Appleton-Smith
AV Edit House: Trim
Editor: Peter Sciberras
Senior Edit Producer: Polly Kemp
Assistant Editor: Keira Hay
AV Post Production Company: Time Based Arts
2D Leads: Joe Tang and Jasmine Cooper
2D Artists: Lucy Lawrence, Viola Bascombe, Liam Doyle, Jamie Crofts, Danny Peoples, Billy Stockwell, Leandro Vazquez, Timo Huber, Artur Katrancioglu
AFX Artists: Stephen Ross, Tom Robinson
VFX Shoot Supervisor: Pete Smith
Head of Production: Sian Jenkins
VFX Producer: Mia Saunders
AV Colour: Company3
Colourist: Sofie Borup
Co-Managing Director: Ellora Soret
Colour Producer: Kerri Aungle
Colour Assistant: Karl Pasamonte, Jack Kennedy
AV Audio Post-Production: Factory Studios
Creative Director (Audio): Anthony Moore
Sound Design & MIx: Andy Isaias
Senior Audio Producer: Olivia Endersby
Audio Producer: Emily Thomas
AV Music House: The Hogan
Music Supervisors: Sean Hogan, Isa Rehman & Lila Caldwell
Mnemonic: String and Tins
Mnemonic Music Supervision: Eimear Ní Ghuaire, Mike Bamford & Adam Smyth
Mnemonic composition: Toni Robinson, Adam Smyth
Stills/Motion DOOH Production Company: Girl&Bear
Photographer: Amanda Fordyce
Line producer: Rob Murray
Executive Art Producer: Ellen Webb
Production Assistant: Amber Reohorn
Production Assistant: Kelvin Webb
DOP: Christian Howarth
1st AC: Chris Parsons
2nd AC: Michaela Letang
3rd AC: Rory Ronnie
DIT: Sebastian Hughes
Props: Katie Cordell
Art Assistant: Ieva Mikeliunaite
Wardrobe: Grace Joel
Wardrobe Assistant: Izzy Oldland
HMUA: Victoria Poland
Stills/Motion DOOH Post Production: Girl&Bear
G&B Post: Gabriele Toresani
Senior Editor: Ashley Sykes
Deputy Head of ArtLab: Scott Mitchell
Assistant ArtLab Manager: Lee Forster
Senior Designer: Leila Amin
Design Resource Manager: Yasmin Moridi
Stills Retouchers – Stanley’s Post
Social Production Company:Girl&Bear Studios
Directors: Pip&Lib
Producer: Agnes Szyperek
Executive Producer: Charlotte Borrell
Production Manager: James Whetherly
Production Co-ordinator: TJ Sulaiman
Production Assistant(s): Ana Ungureanu & Filly Simon
Production Manager: James Whetherly
Director of Photography: Dajana Huang
1st AD: Elaine Mckensie
Art Director: Tamari-Lee Ledgister
Wardrobe Stylist: Aimee Blowers
Make up/Hair team: Soraya Phipps / Rachael Banjo
Location Manager: Duncan Woods
Edit House: Stitch Editing
Editor: Chris Wilson
Edit Assistant: Woosie Osei-Bonsu
Producer: Sarah Adewunmi
Post Production Grade: Rascal
Colourist: Tim Smith
Senior Colour Producer: Jai Mhach Durban
Colour Assist: Michael Sherlock-Pearce
Post Production: Online / VFX – Girl&Bear
Post Producer: Elliott Watson
Editor: Hugo Maher
Flame: Burak Atay
Audio Post Production: Runamok Studios
Sound design & Mix: Harry Butcher
Executive Producer: Caroline Jemirifo
