‘Not Loyal By Default’: 5D’s Lyndall Spooner Says Brands Often Unaware Of Who Their Buyers Are
Brands don't know their buyers, according to Spooner. But do the buyers…
Culture Kings & Profit Peak Warn Brands Using Discounts As A ‘Sugar Hit’ Are Training Customers To Wait For Them
Similarly, you won't get any discounts for ads on B&T. Unless you're…
‘Not Like Pressing A Button’: AICandy On The Effort Behind Its Cairns Crocodiles Award-Winning Campaign
AI doesn't take the hard work away, according to AICandy. Which does…
Coca-Cola Signs Two Year Partnership With Football Australia Ahead Of FIFA World Cup
Coke inks this new partnership for the World Cup. Which might take…
Brands Should Play More Of A Role In The Daily Rituals Of Customers, Study Finds
Brands should play a greater role in rituals. Which isn't an excuse…
Road Safety Tasmania Launch ‘Confronting’ Campaign Via Cummins & Partners
Eating a pie and driving while reading this? We hope not.
Jameson Whisky Partners With Dan Does Footy To Launch The ‘Ultra Kicking Challenge’ Via 2045
Jameson enlists Dan Gorringe to kick goals. Sadly before he tucked into…
‘Weird & Wacky Stuff’: Thinkerbell’s Oscar Kennedy & Luke Sikora On Winning Cairns Hatchlings
A Cairns Hatchlings win is one to get ahead. Thinkerbell's Oscar Kennedy…
Australia’s Internet Ad Market Hits Record $4.9 Billion In Q1 2026
Australia's digital ad market soars. But if you've got outstanding budget, feel…
R/GA Rebrands One Day As Music Industry ‘Increasingly Run By Predictability’
The music industry is all too predictable says R/GA. Which we think…
Half Of Aussie Creators Have Walked Away From Inauthentic Brand Deals
The other half are more than happy to be inauthentic. So if…
‘We Gave It 100%’: Starcom’s Elizabeth Nan Tie & Darshan Pawani On Their Cairns Hatchlings Win
For a pair who questioned their own work at 3am, these two…
X Ad Revenue Still Well Below Twitter Peak, New Filings Show
Here's your semi-regular reminder that X is still, somehow, plodding along.
Google Describes New AI Video Tools As ‘A Whole New World’ For Time-Poor Marketers
Google channels Aladdin with this new announcement.
‘People Aren’t Just Scrolling Past’: YouTube Pushes Demand Gen As Alternative To Social Feeds
People aren't just scrolling past YouTube, according to Google. Though we're often…
‘Just A Few Taps’: Google Announces New AI Shopping Tools To Help Retailers Simplify Checkout
Just give it a little tappy, tap-tap, tap-a-roo.
Reddit Urges Marketers To Move Beyond Last-Click Attribution
Are you still last click attributing? Consider yourselves told.
‘Exactly What We Need’: Victoria Gehrig Joins Think HQ As Chief Operating Officer
Smart thinking from ThinkHQ here.
Amanda Szylo Duncan Joins Houston Group As Chief Strategy Officer
Independent brand consultancy Houston Group has appointed former Interbrand managing director Amanda…
Publicis’ $3.9B LiveRamp Deal Sparks Industry Questions Over Data Neutrality & AI Power Play
Adtech industry bears unfortunate resemblance to Roger Moore as Publicis' endless acquisitiveness…
‘I Could Hear People Screaming’: WBD’s Sasha Mackie Recalls ‘Overwhelming’ Women In Media Awards Win
Mackie recounts her win at Women in Media last year. And, be…
‘The Standout Choice’: Tonic Communications Boosts Aussie Growth With Morgans Financial Appointment
Tonic Communications proved to be just the tonic here.
Why ‘Admin Parties’ Should Serve As A Warning To Marketers
Does the thought of a Marie Kondo-d inbox spark joy for you?…
‘Critical Work’: Kaimera Unites Media Industry Behind Women’s Housing Company Campaign
Fantastic work from the team at Kaimera here.
David Fernandez Joins SBS To Lead TV & Digital Sales Ahead Of FIFA World Cup
Fernandez joins SBS just as the World Cup is due to kick…
‘What A Win’: We Are Different Celebrates Gold At Cairns Crocs Awards For Kleenex Campaign
We Are Different cleans up here for Kleenex.
‘That’s Where The Action Is’: Jon Evans Warns Marketers Not To Lose Sight Of Strategy
Don't lose sight of your strategy, that's about a sound bit of…
RAMMP’s New AI Tool Claims To Spot Bad Marketing Before Launch
Is your team low on morale? Why not inspire them with this…
‘It’s Staring At Us In The Face’: Chemical Brothers Visual Director, DiDi CMO & NYT Bestselling Author On Missing Creativity
Here's what's missing in creativity, according to a panel of pros. And…
‘The Connective Tissue’: IAB Launches Framework To Help Advertisers Use Gen AI
Did you have a new AI framework atop your Christmas list? Then…
OOH & Digital Campaigns Drive 39% Greater ROI Compared To Digital-Only Campaigns
As if we don't see enough, you're about to see a lot…
‘I Worry’: Chatfield Concerned For Emerging Radio Talent As Old Guard Often Preferred
Abbie Chatfield has her say on radio talent during Cairns, though declined…
‘Unfair Disruption’: WIN To Can Broadcasting Of Channel 10 In Riverland, Mount Gambier & Griffith
It's a sad day for the legion of die-hard MasterChef fans in…
IREN Acquires Awaken Agency To Boost Global Brand Growth
Awaken has been acquired by an AI cloud provider. Whatever that means.
Gunther Consulting Widens Net With New Modular Go-To-Market Services
Gunther Consulting widens the net with these new initiatives. And not in…
NZ Auto Ad Spend Surges As EV & Hybrid Demand Accelerates Amid Fuel Pressure
They're going mad for EVs across the ditch.
Cairns Crocs Day Three: Is Marketing’s Old Playbook Finally Breaking?
Yango's Nick Murdoch tells all about his time in Cairns. And his…
Day 3 Cairns Crocodiles Chronicles: Brands Battle For Trust & Attention
Exhausted, bleary-eyed & delirious, the Boomtown Insiders file this impressively typo-free final…
Three Days In Cairns & The One Thing Everyone Kept Circling
The ever-excellent Shy Ganglani gives her view after three days in the…
Why Marketers Should Be Concerned About The Government’s CGT Reform
In a discussion that goes well above our pay grade (and financial…
