Football Australia has announced a two-year partnership with Coca-Cola, which will see the global brand join as the Official Supplier of Australia’s senior national teams – the CommBank Socceroos and CommBank Matildas.
The partnership will see Coca-Cola align with both national teams across key international windows, including the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027, leveraging the power and reach of football’s biggest global stages.
As part of the agreement, Coca-Cola will deliver two major national campaigns, beginning with a large-scale CommBank Socceroos activation during the FIFA World Cup 2026 period. A second campaign will follow in 2027 in support of the CommBank Matildas during the FIFA Women’s World Cup 2027.
Launching in store and online from the 10 June 2026 exclusively at Coles, the 2026 campaign will feature limited-edition Coca-Cola Classic and Coca-Cola Zero 10-pack cans showcasing four CommBank Socceroos – Nestory Irankunda, Mathew Ryan, Jordy Bos, and Cameron Burgess.
Fans who purchase any Commbank Socceroos limited-edition packs during the promotional period will have the opportunity to enter for a chance to win a range of exclusive prizes. Entries can be made via the Coles website, with instant win and major prize opportunities including VIP matchday experiences with the Commbank Socceroos, signed merchandise and other rewards.
Coca-Cola’s support comes at an exciting time for Australian football, with the CommBank Socceroos preparing for their sixth consecutive FIFA World Cup appearance and the CommBank Matildas continuing to build towards another landmark global tournament in 2027.
Football Australia CEO Martin Kugeler said he’s “proud to welcome Coca-Cola as an Official Supplier of our national teams, starting an exciting new chapter with one of the world’s most iconic brands”.
“This partnership brings together the global scale of Coca-Cola with the passion and reach of football in Australia, creating new opportunities to connect with fans across the country,” he said.
“The upcoming FIFA World Cup 2026represents a key moment for the CommBank Socceroos, and the Coca-Cola campaigns will help bring supporters closer to the team through unique and engaging experiences.
“As part of Football Australia’s long-term strategy, we will continue to align with premium brands, such as Coca-Cola, who enable us to grow and make football more accessible and attractive to all Australians.
“We look forward to working closely with Coca-Cola to deliver impactful campaigns that celebrate our players and inspire fans nationwide, as we also build towards the FIFA Women’s World Cup 2027 with the CommBank Matildas.”
“For nearly 90 years, Coca‑Cola has been part of the fabric of Australian life – bringing people together through shared moments. Partnering with Football Australia reflects our continued commitment to connecting communities through experiences that unite the nation, with the CommBank Socceroos and Matildas at the heart of that,” Orlando Rodriguez, managing director, Coca-Cola Europacific Partners added.
As part of the partnership, Coca-Cola will showcase CommBank Socceroos and CommBank Matildas across their marketing campaigns leading into the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027 in Brazil next year.
The players will feature on product and in-store within Coles nationally and across Coca-Cola marketing channels spanning digital, broadcast, and outdoor, engaging fans nationwide. Coca-Cola’s iconic Kings Cross billboard in Sydney will be illuminated in green and gold from the 27 May, showing support for the Commbank Socceroos ahead of the FIFA World Cup 2026.
