WIN TV is switching off its Network 10 signal in three regional markets—Riverland, Mount Gambier and Griffith—when its supply agreement ends at the end of next month.
Viewers in these regions will lose broadcast TV access to Channel 10, 10 Drama, 10 Comedy and Nickelodeon from 1 July. They will still be able to watch Channel 10 and its digital channels via its streaming app, although not all regional areas have access to fast broadband and older viewers are less likely to use streaming services.
“As of the 30 June, 2026, WIN Network’s Program Supply Agreement with Network 10 for the Riverland, Mount Gambier and Griffith markets will end. WIN has made the Communications Minister and the Department of Communications aware of this,” a spokesperson for WIN Network said.
B&T understands that WIN’s decision is purely commercial and another sign of how challenging it is to make regional broadcasting commercially viable.
In response to WIN TV’s decision, a Network 10 spokesperson told B&T: “We know this change is a real and unfair disruption for many regional viewers, especially those with limited internet access or less familiarity with streaming technology.
“We are disappointed by WIN’s decision to stop broadcasting Network 10 in the Riverland, Mount Gambier and Griffith markets. As more advertising shifts to digital platforms, it is important for the Government to support regional broadcasters so essential local services communities rely on can be maintained.
“While aerial transmission in these areas is outside our control, viewers who can access streaming can still find us on the 10 app on connected TVs and mobile devices, or at 10.com.au.”
Last July, WIN TV temporarily switched off Seven in in the same regions after failing to reach a deal with Seven West Media. Two days later Seven’s signal was restored after the companies resolved the dispute.
The Australian Government has reiterated its commitment to supporting regional media in the Federal Budget, with $21.4 million allocated to strengthen local news and provide tax relief for broadcasters.
