A Brisbane-based SaaS platform is taking aim at what it calls the marketing industry’s “culture of imprecision”, launching a free AI-powered diagnostic tool for ChatGPT and Claude that promises to tell businesses where customer trust is breaking down before they waste money on campaigns.
Australian platform RAMMP has launched an MCP connector that plugs directly into AI assistants and delivers a free ‘Brand Trust Score’, which the company says can identify weak points in a customer buying journey in minutes.
The launch comes as marketers face mounting pressure to justify spend, prove ROI and deliver measurable business outcomes in an increasingly AI-driven landscape. According to RAMMP founder Dr Anna Harrison, the era of vague strategy language and “trust the process” marketing is quickly coming to an end.
“I’ve spent two decades in rooms with founders who’ve built genuinely good businesses and have no idea why their marketing isn’t working,” Harrison said.
“They’re not bad at what they do. They’ve been failed by an industry that profits from imprecision.
“Marketing has been allowed to wave its hands and call it strategy for too long. Brand takes time. You can’t measure ROI. Trust the process. That’s not strategy. That’s professional cover.”
The connector works inside both ChatGPT and Claude, activating RAMMP’s diagnostic system directly within the AI assistant. Users can analyse messaging, homepage performance, go-to-market strategy and customer trust signals without leaving the chat interface.
RAMMP claims the technology is built on six years of behavioural data and more than 1,000 diagnostics, with documented client outcomes including a 702 per cent conversion improvement and a 138 per cent uplift in revenue.
While the Brand Trust Score will remain free, the company’s paid platform offers deeper reporting, ongoing monitoring and recommendations designed to help brands track trust performance over time.
For Harrison, the launch is about more than a new product. She believes AI is fundamentally reshaping the economics of marketing itself.
“Execution has been commoditised. AI made sure of that. Anyone can ship a campaign in an hour,” she said.
“RAMMP delivers quality decisions at scale. Whether you’re a marketer, a business owner, or an agency working alongside both, the question is the same: is this decision defensible?”
The company is also positioning the product as infrastructure for the next wave of autonomous AI marketing tools, arguing that AI agents running campaigns on behalf of brands will need measurable “trust signals” to make decisions effectively.
“If agents are going to run campaigns, do the shopping and make recommendations on our behalf, they need a model for how humans actually decide to buy,” Harrison said.
“Today we’re putting it inside the assistants doing the work. What comes next is RAMMP running quietly behind the scenes, measuring, monitoring and flagging what to fix.”
