Google has launched a range of new AI-powered video tools to help brands and agencies produce high-performing video content faster, and at greater scale, describing them as “a whole new world” for marketers who are time poor.
Speaking at Google Marketing Live 2026, Google executives highlighted AI-generated creative as a growing competitive advantage for advertisers who are navigating fragmented media environments and rising performance expectations.
During a live session hosted by Josh Moser, senior director, advertising platform at Google, and Michelle Pham, founder and CEO of home decor and accessories brand Inner Child, they discussed how the new Asset Studio platform has become “a one-stop-shop for developing creative assets in Google Ads”, ultimately helping brands multiply their creativity and scale it around the world.
The pair said the platform is being upgraded with increasingly advanced Gemini AI models designed to automate video creation, testing and optimisation workflows.
It comes as Google has now integrated Gemini Veo and Nano Banana into Asset Studio, with its latest model, Gemini Omni, set to launch later this year.
The tools are designed to streamline video production workflows for marketers and creative teams by allowing users to build video campaigns from narrative prompts, automatically generate storyboards and edit scenes before rendering.
“First, you choose a narrative that’s going to be the basis of your video content,” Moser said. “Next, you get a storyboard. We can see each scene before it renders.”
“You can tweak that storyboard, swap out your scenes, or even change the flow right there.”
The push reflects growing demand across the advertising industry for faster and more scalable creative production, particularly as platforms increasingly prioritise video inventory and performance marketers require larger volumes of creative assets for testing and optimisation.
For agencies and smaller creative teams, the tools could significantly reduce the time and cost associated with video production and campaign experimentation.
“This is incredibly exciting,” said Michelle Pham. “As a small team, it’s a huge lift to make videos and they just take too long for us, so I feel like this opens a whole new world for us.”
Google also introduced new AI-powered A/B testing functionality within Asset Studio, allowing advertisers to automatically test creative variations against existing campaign assets.
“All you have to do is select your assets, hit save and create test, and we’ll automatically run them against your current top performers to see which one wins,” Moser said.
Pham said the tools could be particularly valuable for smaller businesses operating with leaner budgets and internal teams.
“As a bootstrap founder, this is really a dream,” she said.
“It’s helping us grow, and it also gives us time back to focus on the parts of the business that I really love the most.”
